What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Just over 20 years ago, The Guardian noted that “online radio is booming thanks to iPods, cheap audio software and weblog,” and asked, “But what to call it? Audioblogging? Podcasting? GuerillaMedia?”  

This new content format, which became known as...

When planning national campaigns, marketers should be thinking locally, too.

A recent study from The Harris Poll and Locality found that 68% of U.S. internet users think marketing from national brands with local messaging makes ads more relevant and...

Does your 2025 media plan include podcasts?

Podcasts have become increasingly important to listeners, with IAB reporting that “90% of the 100 million weekly podcast listeners in the U.S. describe their time spent listening as a meaningful part of...

How can healthcare marketers balance personalization with privacy?

Today, more states are moving towards stringent regulations like Washington’s “My Health, My Data Act.” These privacy-focused laws go beyond HIPAA to protect a consumers’ sensitive...

Extra, extra, read all about it: Consumers across age groups trust newspapers, for both news content as well as advertising.

In its annual US Media Reactions Report, marketing data and analytics company Kantar found that newspapers were ranked #1...

It turns out that perhaps the famous prediction that video would kill the radio star might not be quite accurate. 

 According to RadioInk, more than half of people ages 13-34 tune into the radio daily, with the young demographics demonstrating a...

According to eMarketer, “Born between 1997 and 2012, Gen Z represents about 20% of the US population as of 2023, per the US Census Bureau. In 2021, Bloomberg cited data from Gen Z Planet estimating the cohort had $360 billion in buying/spending...

“The age of B2B brand building is dawning,” reports LinkedIn’s B2B Institute. While the opportunity to make B2B connections is vast, how can advertisers make sure their messages reach the correct audience?

According to LinkedIn’s study, “81% of B2B...

When planning the latest campaign, marketers might wonder which delivers better ROI: digital or print? 

Rather than deciding between digital and print, however, the smart move is to leverage a combination of both.  Here’s why.

• Build awareness and...

As Hispanic Heritage Month 2024 kicks off, it’s a perfect time for marketers to consider how they are connecting with this important demographic – not just this month, but all year round.

According to 2020 Census data, there are over 62 million...