What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Media Mixing: It’s Easier Than You Think

By Jenna Bruce on Fri, May 12, 2017 @ 09:31 AM in integrated marketing plan, integrate print and digital, integrated advertising campaign, Media Mix

Digital technology and the Internet have changed how consumers get information. While in the past, most relied on one or two main channels for information gathering; today’s consumers rely on far more.

If you want to ensure you reach your target...

3 Ways to Create Revenue-Generating Direct Mail Campaigns

By Jenna Bruce on Thu, May 04, 2017 @ 11:58 AM in advertising, benefits of print, direct marketing, direct mail

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...

Avoid These 6 FSI Mistakes and Earn Big This Memorial Day

By Jenna Bruce on Wed, Apr 12, 2017 @ 08:00 AM in print advertising, frequency of newspapers ads, free standing inserts, preprint

When it comes to insider marketing, there is no more effective option than insert media. Think about it: getting your offer inside of an already-trusted and beloved newspaper means customers will automatically see your company and offer in the best...

3 Tips on Getting Customer Reviews

By Jenna Bruce on Mon, Apr 10, 2017 @ 09:00 AM in print advertising, reviews, ratings

I almost don’t remember a time before Yelp. I don’t want to remember a time before Yelp. Yelp, and other consumer review sites, are what keep me from getting a hair-don’t. Review sites are what ensure I never pay $400 for a spark plug. And review...

Five Things You’re Doing Wrong with Your Billboard Ads

By Jenna Bruce on Wed, Apr 05, 2017 @ 12:00 PM in advertising, advertising strategy, billboard

As new channels become available to marketers and integrative campaigns become even more complex (and CMOs become even more accountable for delivering big results), it becomes increasingly important to make every advertising dollar count.

Billboard...

How to Start Winning at Local Search

By Jenna Bruce on Wed, Mar 22, 2017 @ 08:00 AM in optimization, directory sites, local search

 

In some ways, digital technology makes running a small business simpler. For example, accounting software helps us save on outsourcing payroll and taxes, and apps allow to take payments from customers right on our smartphones.

But in other ways,...

What This Year’s Oscars SNAFU Can Teach Us About Marketing

By Jenna Bruce on Mon, Mar 20, 2017 @ 09:00 AM in content marketing

 

Unless you’ve been living under a proverbial rock, you’ve no doubt heard about the fiasco that took place at the Oscars. In what is being called “the greatest flub in Academy Awards telecast history,” best film was accidentally awarded to “La La...

6 Old School Advertising Techniques Today’s Entrepreneurs Should be Leveraging

By Jenna Bruce on Wed, Mar 08, 2017 @ 01:06 PM in advertising, networking, printadvertising, emailmarketing

When it comes to advertising techniques, digital technology has continued to evolve and offer (read: inundate us with) a plethora of effective tools. But, more often than not, these new, shiny techniques draw focus and attention away from...

Determining the Right Media Mix for Newbies

By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in newspaper, target audience, print media, marketing, Media Mix, marketing goals

 

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...

5 Common Branding Mistakes That Will Kill Your Small Business

By Jenna Bruce on Mon, Feb 13, 2017 @ 11:06 AM in advertising, marketing, small business, branding

What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind? Nike’s swoosh? Coca Cola’s red can and white lettering? Or...