What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in print media buying, budget, ROI, print ads, media buyer

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

What Makes a Good Newspaper Ad?

By Jenna Bruce on Mon, Jul 16, 2018 @ 10:00 AM in newspapers, design, call-to-action, target audience

If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.

But not any old newspaper ad will give you the results...

3 1/2 Tips to Launch an Integrated Media Campaign

By Jenna Bruce on Mon, Jul 09, 2018 @ 10:00 AM in anayltics, data research, customer engagement, integrated marketing

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

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Data-Driven Marketing – Is it Just Hype?

By Jenna Bruce on Mon, Jul 02, 2018 @ 10:00 AM in anayltics, big data, data research, personalization

As a business owner, you’re constantly looking for ways to create scalable, repeatable marketing processes and to ensure each campaign is relevant to your target audience. Leveraging the mounds of data at your disposal will help you achieve these...

5 Things Your Media Buyer Should Be Doing

By Jenna Bruce on Mon, Jun 25, 2018 @ 10:30 AM in media planning agency, data research, anayltics

Creating and launching a successful media campaign is akin to raising kids: it’s an overwhelming process with potential tantrums and sleepless nights. And at the end of the day, many marketers (and parents) hope they did a good enough job and that...

How Healthcare Providers Can Easily Conduct a Social Media Audit

By Jenna Bruce on Tue, Jun 19, 2018 @ 10:00 AM in social media advertising, anayltics, healthcare, lead nuturing

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...

Should You Advertise in Trade Magazines?

By Jenna Bruce on Mon, Jun 11, 2018 @ 10:00 AM

When we suggest to our B2B clients they should be advertising in trade magazines, we generally get the same response, “Do those still work?” Okay, sure, there are other competing media channels all vying for your ad spend, so why put your money...

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5 Direct Mail Marketing Mistakes You Hope You’re Not Making – But Probably Are

By Jenna Bruce on Mon, Jun 04, 2018 @ 10:00 AM in direct mail, data research, ROI, analytics

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads...

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Summer Marketing Ideas for Small Business Owners

By Jenna Bruce on Tue, May 29, 2018 @ 10:00 AM in customer engagement, marketing goals, small business

Summer is a special time of year. The weather is nice (okay, except for some of that humidity), kids are out of school, families take vacations, and people, in general, are in pretty good moods. And that means they can be extra receptive to your...

The Why and How of Personalized Healthcare Marketing

By Jenna Bruce on Mon, May 21, 2018 @ 10:00 AM in data research, healthcare, analytics, personalization

Brands like Amazon, Facebook and Spotify figured out long ago that personalization and individualized content create a better, more satisfying user experience. And for today’s consumers, that’s all that really matters.

Consumers of healthcare are no...