What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Building B2B Relationships-Are You Taking the Right Steps?

By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows

Relationships are like a dance.

In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...

How Your Ad Can Start a Relationship with Consumers

By Jenna Bruce on Mon, Mar 09, 2020 @ 10:00 AM in customer trust, consumer behavior, customer engagement

As professional media buyers, we’re constantly evaluating media channels for reach, impressions, frequency and engagement. This kind of constant analysis is crucial when making decisions about where your ad dollars should be spent. But this is...

How to Choose the Best Images for Your Print Campaigns

By Jenna Bruce on Mon, Mar 02, 2020 @ 10:00 AM in creative print ads, print ads

We talk a lot on this blog about the importance of writing good copy for your print ads. We’ve discussed how to write a killer headline and why your copy should focus on benefits and not features. You’ve also learned why a strong call-to-action is...

The New Golden Rules of B2B Marketing Success

By Jenna Bruce on Mon, Feb 24, 2020 @ 10:00 AM in business relationships, b2b

Many of our clients some to us when their B2B campaigns have stalled, or never got off the ground in the firsts place. It’s easy for B2B marketing to go askew as traditionally there have always been quite a few differences between B2B and B2C...

4 Ways Data Can Improve Your Marketing Campaigns

By Jenna Bruce on Mon, Feb 17, 2020 @ 11:47 AM in ROI, analytics, data research, big data

If I say the words “predictive analytics,” what do you think of? If you’re like a lot of people, you flashback to high school trigonometry class where you fell deeper and deeper into a mental fog with each word the teacher uttered.

While the topic...

Brochures Not Converting? Here are 6 Fixes

By Jenna Bruce on Mon, Feb 10, 2020 @ 10:26 AM in creative print ads, print ads, print marketing, Marketing collateral

When your inhouse teams hear the word brochure, they may think “collateral” or “sales.” But when most consumers hear the word brochure they think, “boring” and “Where’s the nearest garbage can?”

And can you blame them? Most brochures have been...

5 Reasons to Advertise in Trade Magazines

By Jenna Bruce on Mon, Feb 03, 2020 @ 10:00 AM in magazines, magazine advertising, targeted advertising, trade journals

If you’re a business that sells to other businesses, you may have had a hard time selecting the best advertising channels to get your message through. That’s because many of the traditional channels like newspaper, billboards or radio, as well as...

Don’t Partner with a Media Buyer Unless They Offer the Following 7 Things!

By Jenna Bruce on Mon, Jan 27, 2020 @ 10:00 AM in media buying agency, multi-channel marketing, media buyer, media planning

Most of the clients we have worked with over the years have all had one thing in common, and that is a desire to grow from a local business to a regional, or in some cases, national brand.

While to some this growth challenge may seem impossible, we...

Print Marketing Tips for Attorneys

By Jenna Bruce on Mon, Jan 20, 2020 @ 10:00 AM in print advertising, benefits of print, marketing, trade journals

Many lawyers still rely on referrals to drum up new business. But depending solely on word of mouth advertising in such a competitive landscape is a very hit-or-miss strategy. But with so many advertising channels to choose from, how do attorneys...

How to Improve Customer Engagement in 2020

By Jenna Bruce on Mon, Jan 06, 2020 @ 08:57 AM in multi-channel marketing, customer engagement, customer experience

As we start a new year, you’re probably thinking about how you’re going to lose the 10 pounds you packed on over the holidays. I get it. I may or may not have eaten an entire pie by myself over the course of two days.

But while we’re deciding on the...