What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Brochures Not Converting? Here are 6 Fixes

By Jenna Bruce on Mon, Feb 10, 2020 @ 10:26 AM in creative print ads, print ads, print marketing, Marketing collateral

When your inhouse teams hear the word brochure, they may think “collateral” or “sales.” But when most consumers hear the word brochure they think, “boring” and “Where’s the nearest garbage can?”

And can you blame them? Most brochures have been...

5 Reasons to Advertise in Trade Magazines

By Jenna Bruce on Mon, Feb 03, 2020 @ 10:00 AM in magazines, magazine advertising, targeted advertising, trade journals

If you’re a business that sells to other businesses, you may have had a hard time selecting the best advertising channels to get your message through. That’s because many of the traditional channels like newspaper, billboards or radio, as well as...

Don’t Partner with a Media Buyer Unless They Offer the Following 7 Things!

By Jenna Bruce on Mon, Jan 27, 2020 @ 10:00 AM in media buying agency, multi-channel marketing, media buyer, media planning

Most of the clients we have worked with over the years have all had one thing in common, and that is a desire to grow from a local business to a regional, or in some cases, national brand.

While to some this growth challenge may seem impossible, we...

Print Marketing Tips for Attorneys

By Jenna Bruce on Mon, Jan 20, 2020 @ 10:00 AM in print advertising, benefits of print, marketing, trade journals

Many lawyers still rely on referrals to drum up new business. But depending solely on word of mouth advertising in such a competitive landscape is a very hit-or-miss strategy. But with so many advertising channels to choose from, how do attorneys...

How to Improve Customer Engagement in 2020

By Jenna Bruce on Mon, Jan 06, 2020 @ 08:57 AM in multi-channel marketing, customer engagement, customer experience

As we start a new year, you’re probably thinking about how you’re going to lose the 10 pounds you packed on over the holidays. I get it. I may or may not have eaten an entire pie by myself over the course of two days.

But while we’re deciding on the...

New Year – New Marketing Tactics to Explore

By Jenna Bruce on Mon, Dec 23, 2019 @ 10:00 AM in branding, ROI, mobile marketing, customer experience

If you’re like a lot of people, you’re buying last minutes presents for the family and thinking of ways you can get out of going to your office Christmas party. But as the new year approaches it’s important to take some time to think about what...

Is Your Small Business Leveraging BIG Data?

By Jenna Bruce on Mon, Dec 16, 2019 @ 10:00 AM in media buyer, data research, anayltics, big data

The famous saying is, “Big things come in small packages.”  While that can be true, sometimes big things come in BIG packages, as in the case with BIG data.

What exactly is big data? According to Investopedia: “Big data refers to the large, diverse...

Why Flyers are Powerful Marketing Tools and How to Post Them Legally

By Jenna Bruce on Mon, Dec 09, 2019 @ 10:00 AM in print advertising, out-of-home advertising, Marketing collateral

When we first sit down with a new client, we discuss their goals, budget, business location and marketing options available to them. For those clients who are local merchants on a tight budget, we often recommend they use flyers to connect with...

9 Holiday Marketing Ideas to Help Small Local Businesses Stand Out

By Jenna Bruce on Mon, Dec 02, 2019 @ 10:00 AM in holiday advertising, holiday shopping, small business

The holiday season is upon us, and that means that small business owners around the country are trying to figure out how to up their marketing game to make their small, local business stand out from the crowd of local merchants, all vying for the...

5 Ways to Use FSIs Effectively This Holiday Season

By Jenna Bruce on Mon, Nov 25, 2019 @ 10:00 AM in print advertising, holiday advertising, effective advertising, print campaigns, free standing inserts, FSI

The holiday season is upon us. For many people, that means trimming trees, decking halls and pretending your family doesn’t drive you nuts. But for marketers it means one thing: Getting your offer in front of consumers who are ready to spend BIG.