What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 New Ways to Engage Your Customers in the New Year

By Jenna Bruce on Tue, Jan 09, 2018 @ 10:00 AM in social media, personalization, analytics, customer engagement

Gone are the days when advertisers could think in terms of simply getting the right sales message in front of the right audience. Today’s consumers expect brands to engage them and meet their needs in real time. This means advertisers must shift...

Where Should You Invest Your Marketing Dollars in 2018?

By Jenna Bruce on Tue, Jan 02, 2018 @ 10:00 AM in media planning, ROI, budget

Marketing budgets typically vary based on the industry, size of the company, and its specific campaign goals. What tends to be the same across all businesses, no matter the size or vertical, is that having a budget and a healthy ROI is essential to...

Wanna Boost Email Subscribers? Try These 3 Hacks

By Jenna Bruce on Mon, Dec 25, 2017 @ 10:00 AM in digital advertising, online advertising, retail advertisers, email marketing, content marketing

If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a...

2018 Marketing Trends to Add to Your Arsenal

By Jenna Bruce on Mon, Dec 18, 2017 @ 10:00 AM in LinkedIn, social media, marketing, trends

Less than a month until we begin a brand-spankin’ new year. And with this new year will come new marketing trends and new ways to build brand awareness, loyalty and a repeat customer base.

In this article we’ll take a look at some of the marketing...

4 Ways Retailers Can Leverage In-Store Mobile Engagement This Holiday Season

By Jenna Bruce on Mon, Dec 11, 2017 @ 10:00 AM in digital advertising, Amazon, digital ads, online engagement, mobile marketing

There’s no denying that in the past decade, consumers have migrated to the internet for their holiday shopping. And can you blame them? There’s something compelling about avoiding traffic, long lines, and possibly cold temps in lieu of surfin’ the...

5 Ways to Leverage the Power of Insert Media This Holiday Season

By Jenna Bruce on Mon, Dec 04, 2017 @ 10:00 AM in black friday, holiday advertising, FSI, Inserts

The weeks between Black Friday and New Year’s Eve traditionally see the biggest consumer spending. But how can advertisers get in front of these spenders and convince them to buy from them?

Through insert media, also known as newspaper inserts or...

9 Holiday Marketing Hacks for Small Business Owners

By Jenna Bruce on Mon, Nov 27, 2017 @ 10:00 AM in social media engagement, marketing, small business

The holidays are officially upon us, which means many of us officially can’t get Mariah Carey’s “All I want for Christmas” out of our heads. If you have to have a holiday song torture you with repetition, I suppose you could do worse.

Along with...

5 Reasons to Start Using Digital Signage in 2018

By Jenna Bruce on Mon, Nov 20, 2017 @ 10:00 AM in digital advertising, branding, signage

These days digital signage seems to be everywhere. You can’t drive down the street or walk into an airport, sports stadium, hotel, restaurant, corporate building or shopping mall without seeing it. And this advertising trend is expected to continue...

How to Leverage the “Frequency of Three” Principle in Radio Advertising

By Jenna Bruce on Mon, Nov 13, 2017 @ 10:27 AM in local radio advertising, branding, media schedule, frequency, brand recognition

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...

4 Local Digital Marketing Myths You May Have Fallen For

By Jenna Bruce on Mon, Nov 06, 2017 @ 09:00 AM in online, digital, social media, online advertising, digital marketing

If you’re like most of our clients, you’re a small business owner who’s always trying to find better ways to connect with their local audience. Yet, despite hearing how important digital channels are to your marketing mix, you’ve been hesitant to...