What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

When planning the latest campaign, marketers might wonder which delivers better ROI: digital or print? 

Rather than deciding between digital and print, however, the smart move is to leverage a combination of both.  Here’s why.

• Build awareness and...

As Hispanic Heritage Month 2024 kicks off, it’s a perfect time for marketers to consider how they are connecting with this important demographic – not just this month, but all year round.

According to 2020 Census data, there are over 62 million...

Good news for travel marketers: the demand for travel experiences remains high.

According to American Express Travel’s 2024 Global Travel Trends Report, 84 percent of respondents plan to spend more or the same amount of money on travel in 2024...

According to the Center for Disease Control (CDC), nearly 25 percent of people ages 45 to 64 are caregivers, providing direct ongoing care or assistance to family or friends. 

An even greater number of people are providing their senior family...

How Mediaspace can be an integral part of agency teams from behind the scenes

According to a recent Adweekarticle, as “more agencies are revisiting media integration to keep up with marketers’ needs,” many are finding it a “challenging task .. to...

The leaves have just begun to change into their autumn colors, and that means that soon, stores will begin (if they haven’t already) to put up their holiday displays and certain radio stations will play Christmas music 24/7. It also means it’s time...

The healthcare industry has been slow to adopt digital marketing innovations. Why is this? Well, thanks to HIPPA regulations and the FDA’s rather constraining marketing efforts, it’s not always easy keep up to date with the latest digital marketing...

It wasn’t that long ago that doctors could focus on being doctors and treating patients. But today’s doctors must also be stealth marketers, able to engage their audience and get them to walk through their doors.

But, just as the role of doctors has...

If you are a marketer who has been tasked with getting your brand’s offer in front of doctors, you know that task can be a real pain. Well keep reading this blog post because we are about to write you a prescription to relieve that pain.

Here are...

What is the real point of advertising? On first thought many business owners might say, “To generate revenue.” But that’s not the actual reason we advertise.

Advertising is ultimately what connects your brand with consumers. Your ads, whether print...