What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Holiday Advertising: Why Paper is for More Than Just Gift Wrapping

By Jenna Bruce on Mon, Oct 05, 2020 @ 04:25 PM in holiday advertising, advertising agency, newspaper publishing

The leaves have just begun to change into their autumn colors, and that means that soon, stores will begin (if they haven’t already) to put up their holiday displays and certain radio stations will play Christmas music 24/7. It also means it’s time...

4 Digital Marketing Strategies That Drive Healthcare Marketing Outcomes

By Jenna Bruce on Mon, Sep 14, 2020 @ 01:33 PM in digital advertising, healthcare marketing

The healthcare industry has been slow to adopt digital marketing innovations. Why is this? Well, thanks to HIPPA regulations and the FDA’s rather constraining marketing efforts, it’s not always easy keep up to date with the latest digital marketing...

Finding the Cure: The Power of Predictive Analytics

By Jenna Bruce on Wed, Aug 12, 2020 @ 12:47 PM in integrated marketing plan, advertising techniques, google, analytics

It wasn’t that long ago that doctors could focus on being doctors and treating patients. But today’s doctors must also be stealth marketers, able to engage their audience and get them to walk through their doors.

But, just as the role of doctors has...

5 Secrets to Getting Your Brand in Front of Doctors

By Jenna Bruce on Mon, Jul 27, 2020 @ 11:39 AM in advertising agency, hcp, healthcare marketing, pharma advertising

If you are a marketer who has been tasked with getting your brand’s offer in front of doctors, you know that task can be a real pain. Well keep reading this blog post because we are about to write you a prescription to relieve that pain.

Here are...

Why Creative Discovery Sessions Matter and How to Conduct One

By Jenna Bruce on Fri, Jul 17, 2020 @ 02:25 PM in ad placement, advertising agency, creative services

What is the real point of advertising? On first thought many business owners might say, “To generate revenue.” But that’s not the actual reason we advertise.

Advertising is ultimately what connects your brand with consumers. Your ads, whether print...

3 Ways Data Analytics Helps Small Business Owners and How to get Started

By Jenna Bruce on Fri, Jul 10, 2020 @ 02:42 PM in advertising capabilities, advertising strategy, google, analytics, data research

Do a Google search on the topic of “big data” case studies and you’ll uncover a goldmine of examples. For instance, here’s an article that highlights 37 case studies in which companies got big results when using the data at their disposal.

Now the...

Is Your Ad Campaign Ready for the 2020 Election Season?

By Emily Arjune on Wed, Jul 08, 2020 @ 04:06 PM in advertising agency, media buying agency, election advertising

Racing towards the final curve in this record-setting year, the 2020 presidential election is fixing to set historic records of it’s own.

Projections from Forbes, eMarketer, Wall Street Journal, and Kantar for political ad spend this year are...

Are Your Ads Using a Winning Layout?

By Jenna Bruce on Wed, Jul 01, 2020 @ 03:50 PM in creative print ads, creative services, ad design

We’ve created publication-ready print and digital campaigns for advertisers both big and small. And we’ve learned a thing or two about “best practices” when it comes to creating the kind of layout that gives your messaging the best chance at...

3 Biggest Mistakes Pharma Marketers Make (And How You Can Avoid them!)

By Jenna Bruce on Wed, Jun 24, 2020 @ 11:44 AM

The global market for pharmaceuticals is currently $900 billion and that figure is expected to exceed $1 trillion in the next few years. In fact, some studies show that the pharma industry is growing at a rate of 5%.

There’s no denying that pharma...

Media Buying + Creative Services: The Strategic One-Stop Shop

By Jenna Bruce on Thu, Jun 18, 2020 @ 10:13 AM

When you started your business, you most likely focused on delivering an offer that would bring value to your customers and positively impact their life in some way. You probably never imaged that someday you’d have to wear as many hats as you do!...