What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Conduct Audience Research to Craft the Right Messaging

By Jenna Bruce on Mon, Nov 04, 2019 @ 10:00 AM in Reaching Your Audience, integrated marketing, target audience, marketing goals

Imagine your mother-in-law visits one afternoon and brings with her a little gift she picked up for you at a local flea market. You open it. It’s a set of clown salt and pepper shakers.

She asks if you like them and you say, “These are going in the...

Do You Have a Solid Marketing Strategy in Place?

By Jenna Bruce on Mon, Oct 28, 2019 @ 10:00 AM in marketing, marketing goals, ROI, lead nuturing

We talk a lot about running advertising campaigns on this blog. We’d be remiss if we didn’t also discuss the biggest factor in whether or not that campaign will be successful: and that is whether or not you have an overall solid marketing strategy...

5 Strategies for Marketing Your Urgent Care Center

By Jenna Bruce on Mon, Oct 07, 2019 @ 10:00 AM in media buying, marketing goals, healthcare

As more consumers learn the benefits of visiting an urgent care center (UCC) over a traditional emergency room, more centers pop up in a local area. It doesn’t matter if your center has the latest equipment and most experienced staff. To stop...

3 Ways to Spring Clean Your Marketing Plan

By Jenna Bruce on Mon, May 06, 2019 @ 10:00 AM in advertising campaigns, marketing goals, budget

If you’re like me, you spent much of this weekend spring cleaning your house and hating just about every second of it. After the major clean is done, however, you feel amazing and love your home even more. It smells better, windows are sparkling,...

Summer Marketing Ideas for Small Business Owners

By Jenna Bruce on Tue, May 29, 2018 @ 10:00 AM in small business, marketing goals, customer engagement

Summer is a special time of year. The weather is nice (okay, except for some of that humidity), kids are out of school, families take vacations, and people, in general, are in pretty good moods. And that means they can be extra receptive to your...

How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in print advertising, local marketing, competing clients, print ads, marketing goals, partnership, results

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

4 Ways Small Business Owners Can (Almost) Guarantee Their Success

By Jenna Bruce on Mon, Jul 24, 2017 @ 10:59 AM in advertising, benefits of print, media planning, small business, marketing goals

Starting a small business is akin to ice skating on mud – it’s really, really hard. Actually, to be more accurate, starting a small business is hard, but getting that business to grow and succeed is next to impossible, or so it seems.

According to...

Determining the Right Media Mix for Newbies

By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in newspaper, target audience, print media, marketing, Media Mix, marketing goals

 

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...