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A brew of marketing and advertising news for your insatiable knowledge palette

How Global Energy Companies are Building Trust and Awareness Through Media Strategies

By Brian St. Cyr on Mon, Nov 10, 2025 @ 10:28 AM in mediaspace solutions, advertising strategy, Media Mix, brand awareness, energy awareness

In announcing their 2025 report on the energy industry,S&P Global’s headline read, “Global Energy Industry at a Crossroads of Challenges and Opportunities.” The report detailed its findings around energy transition, technology and market shifts,...

Why the power of print magazines is making headlines

By Brian St. Cyr on Wed, Jul 23, 2025 @ 01:03 PM in magazines, print, ROI, brand awareness, Print + Digital, magazine revival

The New York Times: “The revenge of the niche fashion magazine”

Fast Company: “Magazines aren’t dying - just ask these indie publishers”

Digiday:“How Time’s collectible covers make the case for a print comeback”

These are just some of the headlines...