What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Email Marketing VS Direct Mail – Is One More Effective in 2019?

By Jenna Bruce on Mon, Aug 05, 2019 @ 10:00 AM in targeted advertising, email marketing, direct mail, targeting

We know all-too well that there are certain myths that have a way of making their way around the world of marketing. For years we have attempted to clear up the myth that print marketing was dead. It’s not dead, far from it. Print marketing has...

5 Ways to Get Your Billboard Ad to Convert

By Jenna Bruce on Mon, Jul 22, 2019 @ 10:00 AM in outdoor advertising, out-of-home advertising, print marketing, Ad conversion, billboard, ooh

Each year we see more technological advances and new online channels open up to advertisers. And yet, each year, we also see our clients get a huge return on their investment into their OOH campaigns.

Why are billboards “killing it” when so many...

How Healthcare Marketers Can Leverage Micro-Moments

By Jenna Bruce on Mon, Jul 22, 2019 @ 10:00 AM in customer engagement, healthcare, anayltics

If you work in the healthcare industry you know two things: 1) Never eat the cafeteria Jello and 2) patients’ needs and expectations have accelerated at a rapid pace over the last decade. Not only has the healthcare industry shifted from a volume to...

4 Reasons to Try Direct Mail and 4 Ways to Get Started

By Jenna Bruce on Mon, Jul 15, 2019 @ 10:00 AM in direct marketing, media planning, direct mail, data research

Consumers are become entirely overwhelmed with digital information and sales pitches coming at them in their email inbox, on their social media feeds, and just about everyplace else online. That’s why more of our clients have tried and found success...

Are You Leveraging These 2019 Print Marketing Trends?

By Jenna Bruce on Mon, Jul 08, 2019 @ 10:00 AM in creative print ads, print ads, print marketing, trends, customer engagement

After years of defending this marketing channel, we are happy to say that print marketing seems to be having a moment right now. Finally, business owners are catching onto print’s numerous benefits and integrating print into their marketing mix.

...

Is the Future of Marketing More… Human?

By Jenna Bruce on Mon, Jul 01, 2019 @ 10:00 AM in building your brand, marketing, customer experience

If you’re like a lot of marketers, you’re guilty of looking at your business through a very narrow lens: and that is you’re labeling the relationship between your brand and customers as either B2B or B2C. This kind of labeling has been effective for...

5 Multi-Channel Marketing Tips for Local Business Success

By Jenna Bruce on Mon, Jun 24, 2019 @ 10:00 AM in traditional advertising channels, multi-channel marketing, media planning, Media Mix

The marketing landscape continues to evolve and become increasingly fragmented. This makes it tricky for business owners to ensure their message gets in front of their target audience.

Gone are the days of relying on just one channel to effectively...

What Crappy Father’s Day Gifts Can Teach Us About Effective Advertising

By Jenna Bruce on Mon, Jun 17, 2019 @ 09:43 AM in targeted advertising, effective advertising, target audience

Father’s Day, if we’re all honest, this is probably the one holiday with the crappiest gifts. Why is it when it comes to our fathers or husbands, most of us have phoned it in over the years? Don’t deny it, you know at one point in your life you have...

5 Reasons to Use a Media Buying Agency

By Jenna Bruce on Mon, Jun 10, 2019 @ 10:00 AM in advertising agency, media buying agency, print media buying, media planning agency

Whether you’re a SMB or the CEO of a Fortune 500 company, you undoubtedly recognize that advertising is necessary for sustaining sales and achieving growth. And, despite what you may have heard about the value of “earned media” or “owned media” or...

5 FSI Rules for Successful Summer Advertising

By Jenna Bruce on Mon, Jun 03, 2019 @ 10:00 AM in newspaper advertising, preprints, print marketing, FSI

Whenever we speak to a new client and talk about free standing inserts (FSIs), we can’t help but notice their eyes glaze over a bit. We get it, FSIs aren’t as sexy as tapping social media influencers or using chatbots, but we’re here to tell you...