What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Retailers Can Make the Most of Their In-Store Ads

By Jenna Bruce on Mon, Aug 19, 2019 @ 10:50 AM in retail shopping, retail advertising, retail advertisers, in-store buying behavior

If you’re like a lot of retailers, you focus much of your time and resources on acquiring new customers as opposed to engaging the ones you already have. Market research will tell you, revenue typically comes from repeat business, not new business....

What We Can Learn from JCPenney’s Advertising Flop

By Hannah Hill on Tue, May 14, 2013 @ 11:50 AM in advertising strategy, retail shopping, advertising campaigns, advertising techniques, JCPenney

I have a bit of a soft spot for JCPenney. My grandma worked there for more than 40 years, so every trip to grandma’s also meant a trip to JCPenney. (Gotta love those employee discounts.) I remember sifting through the JCPenney catalog each August...

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10 Dazzling Benefits of Local Advertising - Part 3

By Molly Carnicom on Tue, Oct 09, 2012 @ 02:10 PM in newspaper advertising, newspaper readership, local media sources, media consumption, retail shopping, benefits of print, media distraction

We are back, one last time, for part three of this three part series on the 10 Dazzling Benefits of Local Advertising. In part one, we enlightened you on the power within daily and weekly newspaper readership, how demographics of local media...