What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Advertisers Use Mobile Advertising to Boost Holiday Sales

By Hannah Hill on Tue, Nov 19, 2013 @ 10:57 AM in mobile advertising, holiday advertising

According to the 2013 Hipcricket Holiday Mobile Commerce Survey conducted in September 2013, mobile will drive holiday shopping this year. Of those surveyed, 53% said shopping on a mobile device is more attractive than visiting a retail location....

Are Rewards-Based Ads the Key to Mobile Advertising Success?

By Hannah Hill on Tue, Sep 10, 2013 @ 01:12 PM in mobile advertising, mobile ads, rewards-based advertising, rewards-based ads

The number of mobile devices is quickly exceeding the number of people in the world, according to a recent Millennial Media/comScore study, which explains why mobile is quickly becoming a go-to medium for advertisers. Additionally, eMarketer...

Is Media Multitasking Hurting Your Advertising Campaign?

By Kyle Stowe on Mon, Aug 12, 2013 @ 12:05 PM in mobile advertising, print advertising, digital advertising, media multitasking, multi-channel marketing

Have you ever browsed the web on your smartphone while listening to the radio? How about casually page through a magazine while the TV is on? If you have, you are a media multitasker, the industry phrase for a person who consumes content from more...

Advertisers Gear Up for Back-to-School with Mobile and Pop-Up Shops

By Hannah Hill on Tue, Aug 06, 2013 @ 11:58 AM in mobile, mobile advertising, back-to-school advertising, back to school ads

If you are a teacher who just so happened to stumble on today’s blog, I give you full permission to turn away. (Except for you, Mom). It’s too early for you to be thinking about school. Enjoy your last couple weeks of summer and come back in...

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The ‘Right’ Digital Ad for your Business

By Scott Olson on Thu, Jun 27, 2013 @ 12:55 PM in advertising capabilities, mobile advertising, digital advertising, digital marketing

Today the options are nearly endless when it comes to digital ads. Selecting the ‘right’ ad for your business, whether it’s business to business, business to consumer, tangible product, or service, can be very difficult. And things aren’t going to...

Breaking Down Mobile vs. Tablet Advertising

By Kyle Stowe on Mon, Jun 24, 2013 @ 12:05 PM in tablets, smartphones, mobile advertising, tablet advertising, multi-platform advertising

To many consumers, the tablet and smartphone are thought to be interchangeable. Both are portable, interactive, and supply us with a great deal of information every day. They can support several means of communication, or offer an escape into the...

What if all mobile consumers opt-out of targeting?

By Scott Olson on Thu, May 02, 2013 @ 12:47 PM in mobile advertising, mobile consumer, smartphones

As the adoption of smartphones continues to grow, advertisers are looking for ways to target mobile consumers with their advertising. As with any media advertisers are looking for a proven return on their investment and the ability to track who is...

Mobile Advertising: As told by Pandora and Tumblr

By Hannah Hill on Tue, Apr 02, 2013 @ 02:36 PM in mobile, mobile advertising, digital advertising

Mobile advertising is really starting to take off and a recent poll determined one in two mobile users is okay with receiving ads on their mobile device, so long as they are relevant and beneficial. Let’s take a look at mobile advertising through...

Who you tryin’ to get crazy with ese? Don’t you know I’m local?

By Scott Olson on Thu, Nov 08, 2012 @ 04:15 PM in mobile advertising, local advertising, digital advertising, local digital advertising, local advertising solutions

It’s been a big week, especially if you’ve been awake for more than 10 minutes. We had a little thing called the presidential election and there’s obviously much that’s been said about that. The interesting thing though, is that the world doesn’t...

Use Click-to-Call to Compete in Mobile Advertising

By Hannah Hill on Tue, Oct 30, 2012 @ 01:20 PM in advertising, mobile advertising, click-to-call advertising

According to research firm eMarketer Inc., less than 2% of all U.S. marketing dollars will be spent on mobile advertising this year. I know what you’re thinking. What’s a measly 2% of the overall marketing budget? A whopping $2.6 billion, that’s...

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