As Hispanic Heritage Month 2024 kicks off, it’s a perfect time for marketers to consider how they are connecting with this important demographic – not just this month, but all year round.
According to 2020 Census data, there are over 62 million Hispanic people living in the United States, representing 18.9 percent of the total population. With Hispanic buying power expected to grow to $2.8 trillion by 2026, the opportunity has never been greater to connect with this influential demographic.
Want your advertising to reach Hispanic consumers? Here are three key media strategies:
- Consider Connected TV: A new report found that Hispanics are among the strongest adopters of streaming media. Just make sure your creative is customized: the report cited that 64 percent of Hispanic-American CTV viewers pay more attention to ads that feature diverse groups of people.
- Reach Consumers Online: A study found that Hispanic consumers will have a higher adoption rate than the total U.S. population on most social media platforms this year, making digital a great way to reach this demographic.
- Make an Impact Through Print: Did you know that there are over 40 Hispanic newspapers in the U.S. that are either owned, operated or affiliated with general-market newspapers? This means you can reach consumers through a buy that leverages both relevant general-market papers, together with affiliated Hispanic publications.
How Mediaspace Can Help
Mediaspace has a dedicated media planning and buying service specifically for the Hispanic market!
Our expert team leverages our in-house DSP and our access to hundreds of relevant data sets. Our proprietary database includes over 700 ethnic publications and can place digital on any Hispanic publication’s website.
We can effectively reach diverse audiences through print, digital, streaming services, CTV, audio, and more.
Reach out today to find out more!