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Before cars were even invented, the entire media buying process was turning publishers and media reps into used car salespeople. Think about it for a minute: when someone wants to sell a car, either off the lot with a sweet mustache and shoes in...

When it comes to media buying, advertisers and media buyers have a multitude of choices. They can go direct to publishers, which have grown substantially. They can go to a media buying service and hope that service covers all the media they want to...

Sure, if you are an advertiser finding the best media rates might seem like the most important thing in the beginning.  But where does that really get you in the long run? Is it really worth it to focus on rates first?

No matter what type of business...