What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Building B2B Relationships-Are You Taking the Right Steps?

By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows

Relationships are like a dance.

In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...

The New Golden Rules of B2B Marketing Success

By Jenna Bruce on Mon, Feb 24, 2020 @ 10:00 AM in business relationships, b2b

Many of our clients some to us when their B2B campaigns have stalled, or never got off the ground in the firsts place. It’s easy for B2B marketing to go askew as traditionally there have always been quite a few differences between B2B and B2C...

B2B Print Ads – 5 Strategies to Get Yours to Convert

By Jenna Bruce on Mon, Aug 12, 2019 @ 10:00 AM in print ads, print marketing, Ad conversion, b2b

If there’s anything that’s more difficult than convincing people print isn’t dead, it’s convincing them that print marketing works great in the B2B space. Perhaps what really drives the myth that print can’t work well for B2B advertisers is too many...

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Print Marketing Strategies for B2B Owners

By Jenna Bruce on Mon, Feb 04, 2019 @ 10:00 AM in print advertising, print media, ROI, b2b

There is a myth that has been going around for years now that says, ‘print marketing no longer works in the digital age.’ We beg to differ. In fact, numerous surveys have all uncovered the same thing: When it comes to making a purchasing decision, ...

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