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Scott Olson

Creative Holiday Ads Result in Strong Holiday Shopping Season

By Scott Olson on Thu, Jan 16, 2014 @ 03:11 PM in black friday, digital advertising, holiday advertising

Just before Christmas we put together a list of holiday ads featuring both naughty and nice advertisers to demonstrate the different takes brands and advertisers develop to entice shoppers to spend their hard earned money in their store or on their...

The Halftime Speech to Turn Around Newspaper Advertising

By Scott Olson on Thu, Jan 09, 2014 @ 11:47 AM in newspaper advertising, print advertising, benefits of print, benefits of local advertising

Raise your hand if you watched the Vizio BCS National Championship Game Monday night. Now being that I’ve reached my mid-30s I wasn’t able to stay up for the whole game. But I did watch the first half and watched the number one team in the nation,...

Top Newspaper Advertising Posts of 2013

By Scott Olson on Thu, Jan 02, 2014 @ 11:54 AM in newspaper advertising, print advertising, newspaper buying services

Another year has come and gone, and all along we’ve been providing you updates and information on newspaper advertising and ways you can utilize this media to reach your target audiences. As we wrap up the year and look to 2014, it’s time for a...

Now that Holiday Advertising is Wrapping up, What’s Next?

By Scott Olson on Thu, Dec 19, 2013 @ 12:02 PM in Super Bowl Ads, super bowl advertising, holiday advertising

As the holiday advertising season comes to a close and retailers, restaurants and product and service marketers make their last big push to close out 2013 on a strong note, another group of advertisers and marketers is already looking to the next...

See the Changes in Newspaper Buying Through the Holiday Party

By Scott Olson on Thu, Dec 12, 2013 @ 10:31 AM in newspaper advertising, newspaper buying services, newspaper buying, media buying agency

It’s that time of year again, when everyone starts reviewing company policy in the days leading up to the holiday party. Admit it, you’ve given it a perusal to ensure you stay within the boundaries once the libations start flowing. While holiday...

Power Your Retail Business With Content Marketing via Vine

By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in social media, social media engagement, digital advertising, digital publishing, content marketing

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

Newspaper Advertising Helps As Black Friday Action Transitions Online

By Scott Olson on Thu, Dec 05, 2013 @ 12:08 PM in black friday, online shopping behavior, newspaper advertising, newspaper ads

Another Black Friday has come and gone and if you’re like me you took the easy way out, much to the chagrin of retailers and advertisers who spent a bundle prepping for the big day. Not to be a total scrooge when it comes to the biggest shopping day...

Journalists’ Importance to Newspaper Advertising

By Scott Olson on Thu, Nov 28, 2013 @ 11:32 PM in Baby Boomers, newspaper advertising, print advertising, newspaper publishers

Much has been written and discussed lately about the fate of journalists, the blending of unique content and advertising, and what the future holds for newspapers and publishers. I don’t have a crystal ball and I can’t say for sure what the next...

Capitalize on Black Friday with Social Media

By Scott Olson on Wed, Nov 27, 2013 @ 11:24 AM in black friday, social marketing, social media, social media engagement, social media advertising

Any American business knows the value of drawing customers to their doors (or e-doors) on Black Friday and Cyber Monday. Last year, the National Retail Federation reported that Black Friday recorded nearly $60 billion in sales, with the average...

Newspaper’s Integral Role in Black Friday Advertising

By Scott Olson on Thu, Nov 21, 2013 @ 09:14 AM in black friday, newspaper readership, newspaper advertising, newspaper inserts, newspaper ads

For the last two weeks we’ve been telling you about the importance of newspaper advertising and why marketers need to be including print publications in their mix. We started by focusing on newspaper publications’ readership and how people engage...