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A brew of marketing and advertising news for your insatiable knowledge palette

Why AI Companies are Leveraging Traditional Advertising

By Brian St. Cyr on Tue, Jan 20, 2026 @ 10:53 AM in mediaspace solutions, traditional advertising channels, Media Mix, A.I, Traditional Advertising

As AI reshapes the economy, AI companies are seeking to solidify their positions as market leaders. 

In their efforts to make the case for their products to consumers, AI companies are increasingly turning to traditional advertising, including...

How Global Energy Companies are Building Trust and Awareness Through Media Strategies

By Brian St. Cyr on Mon, Nov 10, 2025 @ 10:28 AM in mediaspace solutions, advertising strategy, Media Mix, brand awareness, energy awareness

In announcing their 2025 report on the energy industry,S&P Global’s headline read, “Global Energy Industry at a Crossroads of Challenges and Opportunities.” The report detailed its findings around energy transition, technology and market shifts,...