What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Opening the Doors: How to Advertise During a Recession

By Jenna Bruce on Tue, May 26, 2020 @ 04:42 PM in Reaching Your Audience, advertisers, Historically Related Advertising

COVID-19 has changed the way we are currently living our lives. From social distancing to working remotely to hoarding canned goods and toilet paper, this pandemic has shifted how we live, love, and make purchasing decisions.

While it seems the...

5 Must-Dos for Local Marketing Success

By Jenna Bruce on Tue, Aug 15, 2017 @ 08:55 AM in local marketing, local, print, advertisers, social media advertising, branding

Would you be surprised to hear that 62% of phone calls made to small businesses go unanswered? And by unanswered I don’t mean they go to voicemail, I mean they just keep ringing and ringing and ringing. Only 38% of calls actually get forwarded to...

Walt Disney Company Says No to Junk Food Advertisers

By Pasquale Festa on Wed, Jun 06, 2012 @ 01:30 PM in ad placement, advertisers

According to NPR, the Walt Disney Company announced today they will be setting new standards for food advertisers across their media properties that would effectively ban fast food chains, sugary confection peddlers, and junk food giants from...

Mediaspace Solutions Announces iPad Application Offering Enhanced Solution Set for Advertisers

By Amy Xiong on Thu, Dec 01, 2011 @ 04:43 AM in mediaspace solutions, advertisers, iPad Application

Mediaspace Solutions has released its first application for the iPad and iPhone. The iPad and iPhone app provides convenient, mobile access for advertisers and allows them to get real-time updates on their campaigns. Mediaspace clients will be able...