What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Use All That Data in Your Marketing

By Jenna Bruce on Mon, Apr 02, 2018 @ 10:00 AM in optimization, media schedule, analytics, data research

Big Data is a bit like a treadmill: it’s easy enough to get your hands on a treadmill, but to really transform your health and body, you’ve got to actually use it. Many marketers pay for Big Data every month, but then haven’t a clue how to make it...

6 Tips for Effective Lead Nurturing Campaigns

By Jenna Bruce on Mon, Mar 12, 2018 @ 10:00 AM in strategy, analytics, lead nuturing

In recent years, more of our clients have realized that inbound marketing creates warm leads, and warm leads are the ones with the biggest potential to convert. But generating these leads isn’t enough. Marketers must develop lead nurturing...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in customer trust, print marketing, frequency, budget, analytics

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...

5 New Ways to Engage Your Customers in the New Year

By Jenna Bruce on Tue, Jan 09, 2018 @ 10:00 AM in social media, personalization, analytics, customer engagement

Gone are the days when advertisers could think in terms of simply getting the right sales message in front of the right audience. Today’s consumers expect brands to engage them and meet their needs in real time. This means advertisers must shift...