What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in print media buying, budget, ROI, print ads, media buyer

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in print marketing, budget, customer trust, analytics, frequency

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...

Where Should You Invest Your Marketing Dollars in 2018?

By Jenna Bruce on Tue, Jan 02, 2018 @ 10:00 AM in budget, ROI, media planning

Marketing budgets typically vary based on the industry, size of the company, and its specific campaign goals. What tends to be the same across all businesses, no matter the size or vertical, is that having a budget and a healthy ROI is essential to...