What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Ways to Spring Clean Your Marketing Plan

By Jenna Bruce on Mon, May 06, 2019 @ 10:00 AM in advertising campaigns, marketing goals, budget

If you’re like me, you spent much of this weekend spring cleaning your house and hating just about every second of it. After the major clean is done, however, you feel amazing and love your home even more. It smells better, windows are sparkling,...

Should Your Small Business Market with Billboards?

By Jenna Bruce on Wed, Jan 23, 2019 @ 10:00 AM in reaching local audience, integrated marketing plan, out-of-home advertising, billboard, signage, budget, ooh

I was driving the other day and saw a billboard that said, “Try and block this ad.” How true. In today’s world of digital advertising, people are so sick of being bombarded with banner ads and popups that they use special software to block them....

3 Print Marketing Strategies for Different Budgets

By Jenna Bruce on Mon, Dec 03, 2018 @ 10:00 AM in print media, print marketing, budget

I recently helped a friend of mine move into her new house. Though the heavy lifting and schlepping of various items was not that much of a good time, it was wonderful to see my friend so happy.

I’ve known her for a while and remember when she...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in media buyer, print ads, print media buying, ROI, budget

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in customer trust, print marketing, frequency, budget, analytics

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...

Where Should You Invest Your Marketing Dollars in 2018?

By Jenna Bruce on Tue, Jan 02, 2018 @ 10:00 AM in media planning, ROI, budget

Marketing budgets typically vary based on the industry, size of the company, and its specific campaign goals. What tends to be the same across all businesses, no matter the size or vertical, is that having a budget and a healthy ROI is essential to...