What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Oh! The Places You’ll Go If You Advertise by Way of Dr. Seuss

By Hannah Hill on Tue, Apr 16, 2013 @ 02:40 PM in advertising, advertising techniques, integrate print and digital, building your brand

You’ve all heard of Theodor Seuss Geisel, though you probably recognize him by his pen name: Dr. Seuss. From “Horton Hears a Who” to “The Grinch Who Stole Christmas,” he wrote in such a way that he kept his readers entertained from start to finish...

The Art of Self-Promotion: is Social Media to Thank for your Masterpiece?

By Molly Carnicom on Thu, Apr 05, 2012 @ 12:00 PM in social media, building your brand

Unsubscribe. Unfollow. Filter newsfeed. Ignore. Delete. Feel like you have been doing this quite a bit lately? You are not the only one. Social media has not only become a staple for daily communication but has also become the preferred method of...

CANI: Why you need to practice Constant And Never-ending Improvement

By Molly Carnicom on Thu, Feb 16, 2012 @ 12:00 PM in building your brand

Ever wonder how companies such as Apple can continuously be one of the most innovative companies and largely successful at the same time? The answer is not as complicated as you might think. It does not involve hiring the budget busting techie or...

A ‘Pinteresting’ Way to Build Your Brand

By Molly Carnicom on Thu, Dec 29, 2011 @ 12:00 PM in Pinterest, social media, building your brand

Need to find a recipe for the next family reunion? Looking for a new project to spice up your home? Many of us would flock to Pinterest to find the answers to these very serious questions but did you know it is great place to build your brand as...