What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Power Your Retail Business With Content Marketing via Vine

By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in social media, social media engagement, digital advertising, digital publishing, content marketing

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

Online News Site ‘Huffington Post’ Eliminates Anonymous Comments

By Scott Olson on Thu, Aug 29, 2013 @ 11:44 AM in digital publishing, online publishing, online newspapers, online news

Arianna Huffington announced last week that her online news site, 'The Huffington Post,' is eliminating anonymous comments because “trolls have become more and more aggressive and uglier.” I, for one, applaud this move. Huffington made the comments...

Raise Your Hand if You’ve Heard of Digital Media

By Scott Olson on Fri, Aug 23, 2013 @ 01:29 PM in digital advertising, digital marketing, digital advertising campaign, digital publishing, TV advertising, TV commercials

Yep, every hand in the room, just what I thought. It’s no secret that digital media has experienced exponential growth since Al Gore invented the Internet. And by now each and every marketer throughout the land, the entire land, has heard of and is...

Are Online, Tablet and Mobile Really the Newspaper’s Saviors?

By Scott Olson on Fri, Apr 19, 2013 @ 09:18 AM in print advertising, digital publishing, online publishing, print newspaper

I’m asking that question seriously, and hope you have or are as well. Following the 2013 mediaXchange conference organized by the Newspaper Association of America, there’s a lot going on to process all the conversations had and how some of them have...

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Applying the Amazon Principles to Online Publishing

By Scott Olson on Thu, Apr 04, 2013 @ 04:48 PM in digital publishing, online publishing, context marketing

We’ve all been there, Amazon.com, and we’re out there searching for the latest thing we need that Amazon sells, which today is pretty much everything. As we’re scrolling down to read the ‘Customer Reviews’ we pass through what others bought and...