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A brew of marketing and advertising news for your insatiable knowledge palette

How Local Businesses Should Prepare for Black Friday And Small Business Saturday

By Jenna Bruce on Mon, Nov 12, 2018 @ 10:00 AM in holiday shopping, holiday advertising, small business

It’s that time of year again when holiday shoppers are revving up to spend way more than they should, and business owners are trying to determine the best way to get a cut of the action on Black Friday and Small Business Saturday. If you are a...

How to Increase Black Friday Sales with Direct Mail

By Jenna Bruce on Mon, Nov 05, 2018 @ 10:00 AM in direct mail, holiday advertising, holiday shopping

Black Friday is quickly approaching, which means consumers are highly receptive to receiving advertisements, which makes it the perfect time to run multiple direct mail campaigns.

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging...

Increase in Black Friday Sales offering false hope to retailers?

By Amy Xiong on Thu, Dec 08, 2011 @ 08:38 AM in black friday, holiday shopping

This year’s Black Friday sales increased by 6.6%, and consumers spent $11.4 billion. It hasn’t been this high since 2006 with an 8.3% increase. Many stores such as: Gap, Inc., Wal-Mart Stores Inc., Toys “R” US Inc. and more opened their doors...