What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Steps to Finding the Right Media Buyer for Your SMB

By Jenna Bruce on Mon, May 22, 2017 @ 02:09 PM in integrated marketing plan, media buyer, media planning, media planning agency, partnership

We’re often asked why a company should work with a media buyer when they can execute their own media buys. After all, media buyers are an added expense to a sometimes already-tight advertising budget.

Think of it this way: you can technically gut...

Media Mixing: It’s Easier Than You Think

By Jenna Bruce on Fri, May 12, 2017 @ 09:31 AM in integrated marketing plan, integrate print and digital, integrated advertising campaign, Media Mix

Digital technology and the Internet have changed how consumers get information. While in the past, most relied on one or two main channels for information gathering; today’s consumers rely on far more.

If you want to ensure you reach your target...

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in reaching local audience, integrated marketing plan, local advertising, local media sources, newspaper industry, local focus, successful print advertising

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

5 Awesome Things you Need to Know About Layar Creator

By Molly Carnicom on Thu, Jun 07, 2012 @ 12:00 PM in integrated marketing plan, augmented reality, qr codes, interactive print media, interactive augmented reality

Print and interactive media – so happy together! I know what you are thinking, ‘really, is this some kind of joke’? Nope. Actually far from it. Print media is the golden ticket to your entire integrated marketing campaign. Jamie Thompson could not...

Boutique Agencies: Leaving the Crumbs for Big Guys

By Molly Carnicom on Thu, Apr 19, 2012 @ 12:00 PM in strategy, integrated marketing plan

A slice of creative. A slice of digital. And a slice of print. It seems like advertisers are splitting up the pie between several agencies these days rather than relying on someone devouring the entire marketing mix plan. Boutique agencies have...

Ring, Ring: Mobile Advertising on the Rise

By Molly Carnicom on Thu, Feb 09, 2012 @ 12:00 PM in integrated marketing plan, mobile, apps

Move over desktop and web, mobile and apps are here and they aren’t leaving anytime soon. According to Mobile By The Number information in March of 2011, there was a whopping four billion mobile phones in use in the world. Of that four billion, just...