What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Ways to Win with OOH Ads

By Jenna Bruce on Mon, Nov 11, 2019 @ 10:00 AM in integrated marketing plan, creative advertising, outdoor advertising, out-of-home advertising

If you are a CMO, you’re most likely aware that more and more marketing channels open up each year. You most likely also know that you have become even more accountable for delivering big results and return on ad spend.

Though newer, shiner channels...

5 Mistakes SMBs Make That Kill Their Branding Efforts

By Jenna Bruce on Mon, Sep 16, 2019 @ 10:00 AM in strategy, integrated marketing plan, creative advertising strategies, branding

The world is changing and along with it, how we interact with one another and perceive those interactions. We’re living in a time when even individuals are expected to brand themselves. So certainly SMBs aren’t off the hook!

But what does it mean to...

How Can Startups Create a Marketing Plan?

By Jenna Bruce on Mon, May 13, 2019 @ 10:00 AM in integrated marketing plan, marketing, data research

When you’re just starting a business, you’re required to wear a lot of hats. From HR manager to payroll, tech support to bookkeeper, you are responsible for whether or not your business can get off the ground and thrive.

Another big responsibility...

The Role of Print in Omni-Channel Marketing

By Jenna Bruce on Mon, Apr 29, 2019 @ 10:00 AM in integrated marketing plan, media buying, integrated marketing, integrate print and digital

Consumers today are not the same as they were just a decade ago. Expectations for engagement and personalization have definitely increased. Today’s consumers want to be able to engage with their favorite brands via multiple channels such as social...

Traditional VS Digital Billboards – Which is Better?

By Jenna Bruce on Mon, Jan 28, 2019 @ 10:00 AM in integrated marketing plan, outdoor advertising, out-of-home advertising, billboard, ooh

Last week I talked about the benefits of billboard advertising for small business owners. While many advertisers continue to focus their attention and budgets on online channels, out-of-home (OOH) sector continues to see consistent growth around the...

Should Your Small Business Market with Billboards?

By Jenna Bruce on Wed, Jan 23, 2019 @ 10:00 AM in reaching local audience, integrated marketing plan, out-of-home advertising, billboard, signage, budget, ooh

I was driving the other day and saw a billboard that said, “Try and block this ad.” How true. In today’s world of digital advertising, people are so sick of being bombarded with banner ads and popups that they use special software to block them....

3 Steps to Finding the Right Media Buyer for Your SMB

By Jenna Bruce on Mon, May 22, 2017 @ 02:09 PM in integrated marketing plan, media buyer, media planning, media planning agency, partnership

We’re often asked why a company should work with a media buyer when they can execute their own media buys. After all, media buyers are an added expense to a sometimes already-tight advertising budget.

Think of it this way: you can technically gut...

Media Mixing: It’s Easier Than You Think

By Jenna Bruce on Fri, May 12, 2017 @ 09:31 AM in integrated marketing plan, integrate print and digital, integrated advertising campaign, Media Mix

Digital technology and the Internet have changed how consumers get information. While in the past, most relied on one or two main channels for information gathering; today’s consumers rely on far more.

If you want to ensure you reach your target...

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in reaching local audience, integrated marketing plan, local advertising, local media sources, newspaper industry, local focus, successful print advertising

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

5 Awesome Things you Need to Know About Layar Creator

By Molly Carnicom on Thu, Jun 07, 2012 @ 12:00 PM in integrated marketing plan, augmented reality, qr codes, interactive print media, interactive augmented reality

Print and interactive media – so happy together! I know what you are thinking, ‘really, is this some kind of joke’? Nope. Actually far from it. Print media is the golden ticket to your entire integrated marketing campaign. Jamie Thompson could not...