What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Marketing Trends to Watch for in 2019

By Jenna Bruce on Mon, Sep 10, 2018 @ 10:00 AM in integrated marketing, customer engagement, lead nuturing, data research, anayltics

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

5 Valuable Marketing Lessons from Ferris Bueller

By Jenna Bruce on Mon, Sep 03, 2018 @ 10:00 AM in personalization, analytics, customer engagement, lead nuturing, big data

It’s that time of year again. The leaves are starting to turn, the air is filled with cooler breezes, and kids everywhere are driving their parents nuts as they shop for 5-subject notebooks and the latest fall fashion trends.

It’s back to school...

How Healthcare Providers Can Easily Conduct a Social Media Audit

By Jenna Bruce on Tue, Jun 19, 2018 @ 10:00 AM in social media advertising, healthcare, lead nuturing, anayltics

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...

6 Tips for Effective Lead Nurturing Campaigns

By Jenna Bruce on Mon, Mar 12, 2018 @ 10:00 AM in strategy, analytics, lead nuturing

In recent years, more of our clients have realized that inbound marketing creates warm leads, and warm leads are the ones with the biggest potential to convert. But generating these leads isn’t enough. Marketers must develop lead nurturing...