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A brew of marketing and advertising news for your insatiable knowledge palette

5 Reasons Why You Should Include OOH in Your Next Campaign

By Jenna Bruce on Tue, Apr 19, 2016 @ 12:32 PM in out-of-home advertising

When most people think of out of home (OOH) advertising, they think of the ubiquitous billboards along the highway or on the side of a city building. But OOH has become far more than just these big, bold signs. OOH ads can pop up on bus stops, taxi...

Use OOH to Target Busy Consumers

By Jenna Bruce on Tue, Dec 22, 2015 @ 11:11 AM in out-of-home advertising

Out of Home advertising (OOH) is not a new channel. In fact, it’s one of the oldest media in existence dating back to the mid-1800s, when circus posters and horse-drawn streetcar advertisements were ubiquitous. OOH is still thriving because it has...

The Top 5 Digital Out-of-Home Advertising Trends Taking Shape in 2015

By Jenna Bruce on Tue, Jun 09, 2015 @ 09:47 AM in digital advertising, out-of-home advertising

As human beings we spend a good portion of our day out of the home. As we go from place to place we are exposed to all manner of media, much of it now of the digital variety. In fact, on average we interact with digital out-of-home media (DOOH) for...

Innovative Advertising in the Great Outdoors

By Hannah Hill on Tue, Jun 25, 2013 @ 12:03 PM in innovative advertising, outdoor advertising, out-of-home advertising

Advertisers know consumers are always on the go which is why they intentionally place ads on public transportation, billboards, benches and even buildings. Out-of-home advertising improves the reach of other media when used as a component of an...