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A brew of marketing and advertising news for your insatiable knowledge palette

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in print media buying, budget, ROI, print ads, media buyer

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

Why You Need a Print Media Buying Service

By Jenna Bruce on Tue, Dec 30, 2014 @ 07:56 AM in print media buying

Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make your own print media buys, but we...

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