What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Does Media Buying Work?

By Jenna Bruce on Mon, Nov 26, 2018 @ 10:00 AM in media planning agency, print media buying, media planning, media buying

You’ve got a new product and want to let the world know how amazing it is. What do you do? The short and simple answer is: you rent media real estate (radio slot, billboard, online banner ad) that will allow you to get your message in front of the...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in print media buying, budget, ROI, print ads, media buyer

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

Why You Need a Print Media Buying Service

By Jenna Bruce on Tue, Dec 30, 2014 @ 07:56 AM in print media buying

Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make your own print media buys, but we...

2