What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Retailers Can Make the Most of Their In-Store Ads

By Jenna Bruce on Mon, Aug 19, 2019 @ 10:50 AM in retail shopping, retail advertising, retail advertisers, in-store buying behavior

If you’re like a lot of retailers, you focus much of your time and resources on acquiring new customers as opposed to engaging the ones you already have. Market research will tell you, revenue typically comes from repeat business, not new business....

Wanna Boost Email Subscribers? Try These 3 Hacks

By Jenna Bruce on Mon, Dec 25, 2017 @ 10:00 AM in digital advertising, online advertising, retail advertisers, email marketing, content marketing

If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a...

Retail Advertisers Can Apply the #Hashtag to Maintain Momentum

By Scott Olson on Thu, Aug 01, 2013 @ 02:02 PM in retail advertising, retail advertisers, digital retailing, hashtag

Monday’s blog post gave you all the ins and outs as to why the hashtag (#) is important to your marketing efforts and why you need to be incorporating it. If you missed that one you’ll want to go back and read it now, or when you’re done here. The...

What if Retail Advertisers Achieve ValenPatIndeB2SHalloThanksMas?

By Scott Olson on Thu, Jul 18, 2013 @ 02:43 PM in local marketing, retail advertising, retail advertisers

If you ask me, it’s just a matter of time before this is a reality. It’s the middle of June and already the back-to-school advertising and inventory is in full effect. Before we get too far into the details, let’s make sure we’re all on the same...