What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Local Businesses Should Prepare for Black Friday And Small Business Saturday

By Jenna Bruce on Mon, Nov 12, 2018 @ 10:00 AM in holiday shopping, holiday advertising, small business

It’s that time of year again when holiday shoppers are revving up to spend way more than they should, and business owners are trying to determine the best way to get a cut of the action on Black Friday and Small Business Saturday. If you are a...

Summer Marketing Ideas for Small Business Owners

By Jenna Bruce on Tue, May 29, 2018 @ 10:00 AM in customer engagement, marketing goals, small business

Summer is a special time of year. The weather is nice (okay, except for some of that humidity), kids are out of school, families take vacations, and people, in general, are in pretty good moods. And that means they can be extra receptive to your...

How Small Business Owners Can Bring Down Goliath

By Jenna Bruce on Mon, Feb 05, 2018 @ 10:00 AM in customer engagement, small business, ROI, Media Mix, local marketing

Undoubtedly, one of the biggest challenges small business owners face is how to keep up with big competitors. Large companies (let alone national chains) have brand recognition and much bigger advertising budgets, and can easily overtake entire...

9 Holiday Marketing Hacks for Small Business Owners

By Jenna Bruce on Mon, Nov 27, 2017 @ 10:00 AM in small business, social media engagement, marketing

The holidays are officially upon us, which means many of us officially can’t get Mariah Carey’s “All I want for Christmas” out of our heads. If you have to have a holiday song torture you with repetition, I suppose you could do worse.

Along with...

4 Ways Small Business Owners Can (Almost) Guarantee Their Success

By Jenna Bruce on Mon, Jul 24, 2017 @ 10:59 AM in small business, advertising, media planning, marketing goals, benefits of print

Starting a small business is akin to ice skating on mud – it’s really, really hard. Actually, to be more accurate, starting a small business is hard, but getting that business to grow and succeed is next to impossible, or so it seems.

According to...

5 Common Branding Mistakes That Will Kill Your Small Business

By Jenna Bruce on Mon, Feb 13, 2017 @ 11:06 AM in branding, small business, marketing, advertising

What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind? Nike’s swoosh? Coca Cola’s red can and white lettering? Or...