What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Breaking Down Mobile vs. Tablet Advertising

By Kyle Stowe on Mon, Jun 24, 2013 @ 12:05 PM in tablets, smartphones, mobile advertising, tablet advertising, multi-platform advertising

To many consumers, the tablet and smartphone are thought to be interchangeable. Both are portable, interactive, and supply us with a great deal of information every day. They can support several means of communication, or offer an escape into the...

Year in Review: Top Print and Digital Advertising Posts of 2012

By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, tablet advertising, tablet optimized website, tablet targeting, Tablet Demographics, newspaper advertising, digital advertising, direct response advertising, newspaper paywall

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...

All I Want for Christmas is a New Tablet

By Scott Olson on Thu, Dec 20, 2012 @ 12:58 PM in tablet, tablet advertising, digital, digital advertising

How many of us are putting tablets at the top of our wish lists this Christmas? Probably plenty, and with all the options out there, and the growing number of tablet users, clearly this is a medium advertisers can no longer ignore, if they haven’t...

Print and Digital Advertising: A Perfect Pair

By Hannah Hill on Tue, Oct 23, 2012 @ 01:37 PM in tablet advertising, print advertising, digital advertising

For many years, if you wanted to advertise your product, you had only one option: print. Take a look at the first Coca-Cola newspaper ad that ran in The Atlanta Journal in 1886. It is a black and white text-only ad with little creativity. Magazines...

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So Long, National Newspaper Week

By Hannah Hill on Fri, Oct 12, 2012 @ 01:15 PM in magazines, tablet advertising, digital, national newspaper week

National Newspaper Week is coming to a close, so I hope you’ve gained a little more knowledge about and appreciation for the newspaper industry and its continued relevancy during the past few days. This final post will provide you with some...

Tablet User Demographics and who you Should be Targeting

By Molly Carnicom on Thu, Jun 28, 2012 @ 01:06 PM in tablet, tablet advertising, Tablet User Demographics, tablet targeting

iPad, NOOK, Kindle Fire, Samsung Galaxy, Google Nexus 7. By now, these items are something we are very familiar with. Tablets have blown up the past few years and are continually evolving, growing and attracting more and more consumers. What’s an...

Eight Brands That Rock a Tablet Optimized Website

By Molly Carnicom on Thu, May 24, 2012 @ 12:00 PM in tablet advertising, tablet optimized, Mediaspace tablet network, tablet optimized website

You receive a text from your friend, ‘Lunch at 12:30 today? Sushi?’ You agree knowing he will be late. You get there on time, sit down, and decide to browse the web a little on your tablet before your ‘I’ll be there in five minutes, I swear’ friend...

Reaching Your Audience: Why you can no Longer Ignore Display and Tablet Advertising

By Molly Carnicom on Thu, May 10, 2012 @ 12:00 PM in tablet advertising, digital, Reaching Your Audience, display advertising

Audience buying behavior changes just about as much as the weather in Minnesota. One day, it may be 76 degrees and the next day it may be sleeting. The same goes for buying behavior and its continual evolution over time. Just like meteorologists,...

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What you need to know to take advantage of tablet advertising

By Amy Xiong on Tue, Jan 31, 2012 @ 08:57 AM in tablets, advertising, tablet advertising

Here are a few tips  to effectively advertise on tablets:

  • Start with a strong strategy and concept

  • Content should be easy to read and accessible

  • Make it simple and quick

  • It should look like an app

  • Take advantage of the tablet’s multiple...