What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Breaking Down Mobile vs. Tablet Advertising

By Kyle Stowe on Mon, Jun 24, 2013 @ 12:05 PM in tablets, smartphones, mobile advertising, tablet advertising, multi-platform advertising

To many consumers, the tablet and smartphone are thought to be interchangeable. Both are portable, interactive, and supply us with a great deal of information every day. They can support several means of communication, or offer an escape into the...

Tablets Complement Print to Gain Newspaper & Magazine Readership

By Hannah Hill on Tue, Dec 04, 2012 @ 12:45 PM in tablets, newspaper readership, magazine readership

Evidence shows mobile devices like tablets are increasing news consumption, not necessarily taking it away from other mediums. Nearly half the tablet owners surveyed in a study done by Pew Research said they are reading more news than they were...

Top Four Reasons Your Business Needs to Utilize Tablets

By Brynn Haugen on Thu, Jul 19, 2012 @ 12:10 PM in tablets

Tablets have  become a common item in the workplace. In fact, more than 66 million tablets were sold in 2011 globally, an increase of 260% from only 18 million sold in 2010. People love their tablets. But just how effective are they for business?...

Samsung Leverages Canadian Tablet Market for new Galaxy Note™

By Amy Xiong on Wed, Jun 06, 2012 @ 04:00 AM in tablets, press release

Samsung recently launched its new tablet device, the Samsung Galaxy Note™. To generate awareness and build steam around the recent launch, Samsung worked with Starcom Canada and Mediaspace Solutions to place advertisements in three Canadian...

Five Ways to Optimize Your Website for Tablet Devices

By Amy Xiong on Tue, May 29, 2012 @ 09:54 AM in tablet optimized, tablets, tablet optimized website

Is your website optimized for tablet devices? If not, why not?!?! Everyone and their mother and BABY have a tablet nowadays. I’m pretty sure the top selling products at Toys “R” Us  are tablets.  Are toddlers not your target consumer? How about ...

What you need to know to take advantage of tablet advertising

By Amy Xiong on Tue, Jan 31, 2012 @ 08:57 AM in tablets, advertising, tablet advertising

Here are a few tips  to effectively advertise on tablets:

  • Start with a strong strategy and concept

  • Content should be easy to read and accessible

  • Make it simple and quick

  • It should look like an app

  • Take advantage of the tablet’s multiple...

Industry Review: Tablets, Magazines and Newspapers. Oh my!

By Amy Xiong on Wed, Nov 16, 2011 @ 06:00 AM in tablets, magazines, newspapers

Mediaspace Solutions just announced our iPad/Tablet Advertising Capabilities last week, and we are staying on top of the industry news.

The iPad has only been around for about a year and half, but 11% of Americans already own a tablet device.  Of...

Industry Review: Why Tablets are Relevant to the Newspaper Industry

By Amy Xiong on Wed, Nov 09, 2011 @ 06:00 AM in tablets, newspaper industry

As mentioned in earlier blogs: ‘Finding Success in Print and Online Media’ and ‘Industry Review: Tablets Part 1’ the use of tablets are becoming more widely used by consumers. To keep up with consumers, advertisers are beginning to use Internet...

Industry Review: Tablets Part 2

By Amy Xiong on Wed, Nov 02, 2011 @ 07:00 AM in tablets

Interactive Advertising Bureau recently created a Tablet Buyer’s Guide which discusses the many elements of tablets and things to consider when incorporating tablet advertising into your marketing campaign.

In 2015, it is predicted that there will...

Industry Review: Tablets Part 1

By Amy Xiong on Wed, Oct 26, 2011 @ 06:09 AM in tablets

The upcoming series on tablets will dive into a number of topics relating to how these devices are changing the landscape in the personal computer and advertising space. Topics include: IAB best practices, tablet newspaper applications, magazine...