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Here's a Little Secret: Traditional Advertising Channels Still Work

By Jenna Bruce on Tue, Jan 06, 2015 @ 08:44 AM in traditional advertising channels

As many companies abandon traditional marketing methods in a mad dash to embrace social media and online tactics, those advertisers in the know stick with what has always worked. While traditional channels may not suit every brand story or budget,...

Are Traditional Advertising Channels Still Worth Your Time and Money?

By Hannah Hill on Tue, Jan 07, 2014 @ 11:27 AM in traditional advertising channels

The start of the year is as good a time as any to evaluate your advertising strategy. You have probably asked yourself at one time or another if traditional advertising channels (i.e., newspapers, magazines, and television) are still worth your time...