What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Multi-Channel Marketing Tips for Local Business Success

By Jenna Bruce on Mon, Jun 24, 2019 @ 10:00 AM in traditional advertising channels, multi-channel marketing, media planning, Media Mix

The marketing landscape continues to evolve and become increasingly fragmented. This makes it tricky for business owners to ensure their message gets in front of their target audience.

Gone are the days of relying on just one channel to effectively...

Use OOH to Target Busy Consumers Who Tune Most Messaging Out

By Jenna Bruce on Tue, May 28, 2019 @ 10:00 AM in traditional advertising channels, outdoor advertising, out-of-home advertising

Are you finding it harder to gain your customers’ and prospects’ attention through your regular digital media channels? It’s no wonder. On any given day, consumers are being bombarded with messaging and doing their darndest to tune it out.

For...

Here's a Little Secret: Traditional Advertising Channels Still Work

By Jenna Bruce on Tue, Jan 06, 2015 @ 08:44 AM in traditional advertising channels

As many companies abandon traditional marketing methods in a mad dash to embrace social media and online tactics, those advertisers in the know stick with what has always worked. While traditional channels may not suit every brand story or budget,...

Are Traditional Advertising Channels Still Worth Your Time and Money?

By Hannah Hill on Tue, Jan 07, 2014 @ 11:27 AM in traditional advertising channels

The start of the year is as good a time as any to evaluate your advertising strategy. You have probably asked yourself at one time or another if traditional advertising channels (i.e., newspapers, magazines, and television) are still worth your time...