What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Hannah Hill

Five in Five: Interview with Advertising Leader Janice Hermsen

By Hannah Hill on Thu, May 29, 2014 @ 11:33 AM in five in five interview series

Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. Interviewees answer five questions, varying in scope, and it is our hope that you are able to take something...

How to Reach Your Target Audience through Newspaper Advertising

By Hannah Hill on Tue, May 06, 2014 @ 11:03 AM in newspaper advertising

Determining the best strategy to reach the company’s target audience is part of every CMO’s job. The cost of missing your target can be astronomical, not to mention embarrassing. That’s why you need to focus your time and energy on getting to know...

Advertising Tips from Some of America’s Biggest Fast Food Joints

By Hannah Hill on Tue, Apr 29, 2014 @ 11:17 AM in advertising tips

While they can’t be trusted to provide the most nutritional menu items, fast food joints are pretty good at advertising their products, however unhealthy they may be. They know how to create catchy slogans, engage with consumers and communicate...

Media Planning 101

By Hannah Hill on Tue, Apr 22, 2014 @ 10:59 AM in media planning

Selecting the right media platforms to advertise your products or services can be a daunting task and requires time, energy and strategy. A “set it and forget it” approach isn’t going to prove very successful as media planning should never be put on...

Five in Five: Interview with Advertising Leader Jorge Paz

By Hannah Hill on Wed, Apr 16, 2014 @ 02:03 PM in five in five interview series, advertising leader

Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. Interviewees answer five questions, varying in scope, and it is our hope that you are able to take something...

Is Product Placement Part of Your Advertising Strategy?

By Hannah Hill on Tue, Apr 15, 2014 @ 09:14 AM in advertising strategy

Last week’s blog post featured the benefits of cinema advertising. If you missed it or really want to read it again, you can do that here. Similar to cinema advertising is product placement. Product placement is a technique used by advertisers who...

1

An Easter Basket Full of Effective Local Advertising Strategies

By Hannah Hill on Thu, Apr 10, 2014 @ 11:06 AM in local advertising

The following is a guest post byJenna Bruce.

Walk into any Walgreens, CVS or Rite Aid this time of year and you’ll see it – that seasonal aisle lined with cellophane-wrapped Easter baskets containing various cavity-inducing candies. Now, as a kid,...

Cinema Advertising Makes it Big at the Box Office

By Hannah Hill on Tue, Apr 08, 2014 @ 09:37 AM in advertising

Movie theaters are a go-to destination for date night, family time, birthday parties and rainy afternoons. All the aforementioned occasions have brought me to a local cinema at one time or another and I’m sure you can relate. Who doesn’t like a trip...

5 Digital Advertising Trends for 2014

By Hannah Hill on Thu, Apr 03, 2014 @ 09:08 AM in digital advertising

The following is a guest post byJenna Bruce.

Spring has finally arrived! Unless of course you live in New England where it won’t arrive for another two to three weeks. Nonetheless, in many parts of the country, people have officially begun that...

Is April Fool’s Day Part of Your Advertising Strategy?

By Hannah Hill on Tue, Apr 01, 2014 @ 08:32 AM in advertising strategy

Today is the one day out of the year where pranksters get to do what they do best with little to no consequences for their actions while the rest of us live in a constant state of paranoia. What’s the best April Fool’s Day prank you have ever played...