What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Holiday Advertising: Why Paper is for More Than Just Gift Wrapping

By Jenna Bruce on Mon, Oct 05, 2020 @ 04:25 PM in holiday advertising, advertising agency, newspaper publishing

The leaves have just begun to change into their autumn colors, and that means that soon, stores will begin (if they haven’t already) to put up their holiday displays and certain radio stations will play Christmas music 24/7. It also means it’s time...

9 Holiday Marketing Ideas to Help Small Local Businesses Stand Out

By Jenna Bruce on Mon, Dec 02, 2019 @ 10:00 AM in holiday advertising, holiday shopping, small business

The holiday season is upon us, and that means that small business owners around the country are trying to figure out how to up their marketing game to make their small, local business stand out from the crowd of local merchants, all vying for the...

5 Ways to Use FSIs Effectively This Holiday Season

By Jenna Bruce on Mon, Nov 25, 2019 @ 10:00 AM in print advertising, holiday advertising, effective advertising, print campaigns, free standing inserts, FSI

The holiday season is upon us. For many people, that means trimming trees, decking halls and pretending your family doesn’t drive you nuts. But for marketers it means one thing: Getting your offer in front of consumers who are ready to spend BIG.

In...

How Local Businesses Should Prepare for Black Friday And Small Business Saturday

By Jenna Bruce on Mon, Nov 12, 2018 @ 10:00 AM in holiday advertising, holiday shopping, small business

It’s that time of year again when holiday shoppers are revving up to spend way more than they should, and business owners are trying to determine the best way to get a cut of the action on Black Friday and Small Business Saturday. If you are a...

How to Increase Black Friday Sales with Direct Mail

By Jenna Bruce on Mon, Nov 05, 2018 @ 10:00 AM in holiday advertising, holiday shopping, direct mail

Black Friday is quickly approaching, which means consumers are highly receptive to receiving advertisements, which makes it the perfect time to run multiple direct mail campaigns.

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging...

5 Ways to Leverage the Power of Insert Media This Holiday Season

By Jenna Bruce on Mon, Dec 04, 2017 @ 10:00 AM in black friday, holiday advertising, FSI, Inserts

The weeks between Black Friday and New Year’s Eve traditionally see the biggest consumer spending. But how can advertisers get in front of these spenders and convince them to buy from them?

Through insert media, also known as newspaper inserts or...

6 Ways Local Retailers Can Leverage This Holiday Shopping Season

By Jenna Bruce on Wed, Nov 11, 2015 @ 09:26 AM in holiday advertising

For local retail businesses, the fourth quarter can make a big difference in their bottom line. In some cases, the holiday season can represent anywhere between 20% - 40% of annual sales. But retailers should start planning their marketing NOW to...

Creative Holiday Ads Result in Strong Holiday Shopping Season

By Scott Olson on Thu, Jan 16, 2014 @ 03:11 PM in digital advertising, black friday, holiday advertising

Just before Christmas we put together a list of holiday ads featuring both naughty and nice advertisers to demonstrate the different takes brands and advertisers develop to entice shoppers to spend their hard earned money in their store or on their...

Now that Holiday Advertising is Wrapping up, What’s Next?

By Scott Olson on Thu, Dec 19, 2013 @ 12:02 PM in holiday advertising, Super Bowl Ads, super bowl advertising

As the holiday advertising season comes to a close and retailers, restaurants and product and service marketers make their last big push to close out 2013 on a strong note, another group of advertisers and marketers is already looking to the next...

Naughty or Nice: Which Holiday Ads Are More Effective?

By Hannah Hill on Tue, Dec 17, 2013 @ 10:12 AM in holiday advertising

When it comes to holiday advertising, the recipe for success isn’t as simple as the recipe for Grandpa’s famous gingerbread cookies. Some consumers prefer sentimental ads while others prefer those more humorous in nature. Chances are your favorite...