What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The leaves have just begun to change into their autumn colors, and that means that soon, stores will begin (if they haven’t already) to put up their holiday displays and certain radio stations will play Christmas music 24/7. It also means it’s time...

The holiday season is upon us, and that means that small business owners around the country are trying to figure out how to up their marketing game to make their small, local business stand out from the crowd of local merchants, all vying for the...

The holiday season is upon us. For many people, that means trimming trees, decking halls and pretending your family doesn’t drive you nuts. But for marketers it means one thing: Getting your offer in front of consumers who are ready to spend BIG.

In...

It’s that time of year again when holiday shoppers are revving up to spend way more than they should, and business owners are trying to determine the best way to get a cut of the action on Black Friday and Small Business Saturday. If you are a...

Black Friday is quickly approaching, which means consumers are highly receptive to receiving advertisements, which makes it the perfect time to run multiple direct mail campaigns.

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging...

The weeks between Black Friday and New Year’s Eve traditionally see the biggest consumer spending. But how can advertisers get in front of these spenders and convince them to buy from them?

Through insert media, also known as newspaper inserts or...

For local retail businesses, the fourth quarter can make a big difference in their bottom line. In some cases, the holiday season can represent anywhere between 20% - 40% of annual sales. But retailers should start planning their marketing NOW to...