What's on Tap...
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Pasquale Festa

LG 3D Newsfeed – Any Way You Look at It, This is Creative Advertising

By Pasquale Festa on Wed, Aug 22, 2012 @ 07:31 AM in creative advertising

Korean-based electronics consumer company LG has been focusing heavily on their 3D display offerings in 2012. Obviously, the best way to test-drive one of their televisions or monitors is to take a trip to your local big-box home theater store and...

Visualizing Ad Expenditure: 1995 – 2011

By Pasquale Festa on Wed, Aug 15, 2012 @ 08:00 AM in newspapers, ad expenditure

I work in research, so I’m accustomed to looking at endless columns and rows of data for extended periods of time. Unfortunately, no matter how long you stare at the raw data, it’s very difficult to build a cohesive story out of all those digits and...

Aggressive Ad Behavior: Just Because You Can, Doesn’t Mean You Should

By Pasquale Festa on Tue, Jul 10, 2012 @ 02:31 PM in mobile advertising, ad placement

If you’re like me and own an Android, you know you’ve done it – there’s that one really cool live wallpaper in the Play Store you just have to check out to see how slick your home screen can look. Next thing you know, you’ve installed another and...

Walt Disney Company Says No to Junk Food Advertisers

By Pasquale Festa on Wed, Jun 06, 2012 @ 01:30 PM in ad placement, advertisers

According to NPR, the Walt Disney Company announced today they will be setting new standards for food advertisers across their media properties that would effectively ban fast food chains, sugary confection peddlers, and junk food giants from...

Reddit’s AMA – All Advertisers Need Not Apply

By Pasquale Festa on Wed, May 30, 2012 @ 08:00 AM in advertising, social marketing, social media

Charlie Warzel, a digital media reporter at Adweek, just dropped a story focusing on social news site Reddit and its overly popular AMA (Ask Me Anything). AMAs are the social media equivalent of a late night talk show’s question and answer period -...

HBO and Whole Foods Team Up to Push New Obesity Documentary

By Pasquale Festa on Wed, May 16, 2012 @ 11:43 AM in culture, community engagement

This week, HBO’s multi-part documentary The Weight of the Nation aired on cable TV and the web (they’re allowing you to stream it for free). The four-part series takes a look at the obesity epidemic hitting the United States and is a joint...

Instagram for Brands – Authentic Community Engagement

By Pasquale Festa on Wed, May 09, 2012 @ 08:00 AM in social media engagement

This week, Melissa Pitts from the media company gyro wrote an interesting blog post over at Forbes discussing ways in which Facebook’s purchase of Instagram will have a positive impact on brands and their approaches to advertising in the realm of...

Wrapp Launches in U.S. - Are Social Gift Certificates the new Coupon?

By Pasquale Festa on Wed, May 02, 2012 @ 09:00 AM in advertising, coupon advertising

This week the social gift certificate giving service Wrapp launched in the U.S. after a successful pilot run in Sweden. The service puts a new spin on the old Facebook ad system. Rather than paying for banners and links, brands give away free gift...

Mobile Advertising and Emerging Markets

By Pasquale Festa on Fri, Apr 27, 2012 @ 08:00 AM in mobile advertising

Recently the people over at Jana put together an interesting infographic on the future of mobile advertising in emerging markets. Through their research they found the global middle class is expected to increase from 1.8 billion people today to 3.2...