What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways Small Biz Owners Can Widen Their Marketing Reach

By Jenna Bruce on Mon, Aug 20, 2018 @ 10:00 AM in marketing, Ad conversion, keywords, targeting

When just starting out with a new business, entrepreneurs typically focus all of their efforts, resources and budget on marketing to a small niche of consumers. This niche could be determined by a geographic location, a particular age group (or...

Landing Pages Not Converting? Here are 5 Tricks for Better Conversion

By Jenna Bruce on Mon, Oct 23, 2017 @ 09:00 AM in Landing Pages, Ad conversion, conversion rate, digital advertising, digital

Are your landing pages sour or sweet? Do they seem to repel buyers instead of attract them? Are they causing you to lose revenue instead of generate more?

It doesn’t have to be this way!

There are common aspects of your web pages that affect user...

5 Banner Ad “Best Practices” That Kill Conversions

By Jenna Bruce on Tue, Oct 25, 2016 @ 01:43 PM in digital advertising, Ad conversion

If you’ve spent any time or budget on display advertising, you already know that one of the biggest detriments of a campaign is underperforming creative. And, while there is plenty of advice going around the web about the best practices for creating...