What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Digital Advertising Elements that Increase Engagement

By Hannah Hill on Tue, Oct 16, 2012 @ 02:45 PM in digital advertising, advertising techniques, ad engagement

As digital advertising continues to increase in popularity you should be thinking about how you can increase engagement with your target audience. A 2012 study by the Newspaper Association of America surveyed 2,519 respondents 18 and up who read a...