What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Advertisers Continue to Fail Women

By Hannah Hill on Thu, Mar 27, 2014 @ 09:26 AM in advertising, advertising campaigns

The following is a guest post by Jenna Bruce.

As the famous Virginia Slims ad saying goes, "You’ve come a long way, Baby!" And in some ways, women have come a long way. The past two years alone have seen women making tremendous strides in...

How NOT to Advertise to the Male Species

By Hannah Hill on Thu, Mar 13, 2014 @ 09:49 AM in advertising, advertising campaigns

The following is a guest post by Jenna Bruce.

Here are three things I hate: traffic, soggy bread and stereotypes. In actuality I hate a lot more things than traffic, soggy bread and stereotypes, but these three really get my goat. Now there’s not...

Improve Your Advertising Campaigns While Watching the Winter Olympics

By Hannah Hill on Tue, Feb 18, 2014 @ 03:19 PM in advertising campaigns

In less than a week the 2014 Sochi Winter Olympics will be over and we will go back to our regularly scheduled programming. No more skeleton, ski jumping, ice dancing or curling for four more years, unless you happen to be a diehard fan and stay...

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Athletic Perseverance Makes for Powerful Advertising Campaigns

By Hannah Hill on Tue, Jan 28, 2014 @ 11:24 AM in advertising campaigns

With both Super Bowl XLVIII and the Sochi 2014 Winter Olympics just around the corner, it’s no surprise we would devote an entire blog post to the determined athletes behind some of the most powerful advertising campaigns of the year. Not only do...

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When It Comes to Creating Advertising Campaigns, WWLLJD?

By Hannah Hill on Thu, Jan 23, 2014 @ 10:57 AM in advertising campaigns

The following is a guest post by Jenna Bruce.

Got an advertising campaign you were sure was going to be a winner but instead underperformed? It’s not a good feeling, but it’s part of the marketing game. Here’s what you do the next time it happens:...

Countdown to a Successful Advertising Campaign in 2014

By Hannah Hill on Tue, Dec 31, 2013 @ 09:52 AM in advertising campaigns, successful advertising campaign

Tonight is the night for the big New Year’s Eve countdown in Times Square. It is hard to believe another year has come and gone. Maybe it was a good year for your business, maybe it wasn’t. Regardless, the end of the year is usually a good time for...

3 Ways Marketers are Trying to Buy Social Media Love

By Scott Olson on Thu, Sep 26, 2013 @ 10:50 AM in social media, social media engagement, advertising campaigns, mobile social marketing

Companies, organizations and governments of all shapes and sizes are all atwitter about social media and determining the best way to get engaged. The social media platforms are many and continue to expand. Gone are the days when most people were on ...

The Best Advertising Campaigns Drive Social Traffic

By Hannah Hill on Tue, Jul 16, 2013 @ 12:05 PM in social media, social media engagement, advertising campaigns

Have you ever visited a brand’s website or social media platforms as a result of being exposed to a television, magazine or digital ad prompting you to take either action? If yes, you’re not the only one. If no, you’re probably lying based on the...

Patriotic Advertising Campaigns Timed for Eyeballs, not the Calendar

By Scott Olson on Thu, Jul 04, 2013 @ 12:51 PM in digital advertising, advertising campaigns, television advertising, super bowl advertising, context marketing

Today’s the Fourth of July, the day we celebrate America’s Independence. And with that I was expecting to find all sorts of patriotic-themed advertising campaigns as companies try to tie themselves to freedom, life, liberty, the pursuit of...

Planning an Integrated Advertising Campaign is like Planning a Picnic

By Hannah Hill on Tue, Jul 02, 2013 @ 11:50 AM in advertising campaigns, integrate print and digital, integrated advertising campaign, integrated advertising solutions

Now that summer is finally here, it’s time to pack up the kids and/or your significant other and head to your favorite picnic spot. You might already be gearing up for that big annual Fourth of July picnic. Whatever it may be, a little preparation...