What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Advertising Tips from Some of America’s Biggest Fast Food Joints

By Hannah Hill on Tue, Apr 29, 2014 @ 11:17 AM in advertising tips

While they can’t be trusted to provide the most nutritional menu items, fast food joints are pretty good at advertising their products, however unhealthy they may be. They know how to create catchy slogans, engage with consumers and communicate...

3 Advertising Tips from America's Biggest Advertisers

By Hannah Hill on Tue, Oct 15, 2013 @ 10:42 AM in advertising techniques, advertising strategy, advertising tips

I recently came across an AdAge infographic outlining America’s 25 biggest advertisers. Included below are advertising tips from the top three advertisers of 2012: AT&T, Verizon and Chevrolet.

AT&T

AT&T was the most-advertised brand in 2012 spending...