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A brew of marketing and advertising news for your insatiable knowledge palette

9 Tips for FSI Campaign Success

By Jenna Bruce on Tue, Nov 18, 2014 @ 08:37 AM in advertising with free standing inserts

As Thanksgiving quickly approaches, more retailers and advertisers will be using free standing inserts (FSIs) to get their offers in front of holiday shoppers. FSIs are a great way to create awareness, drive traffic, and keep advertising costs at a...

20 Reasons to Advertise with Free Standing Inserts This Black Friday

By Jenna Bruce on Tue, Nov 11, 2014 @ 07:58 AM in advertising with free standing inserts

For the next six weeks, retailers and advertisers will be thinking about little else except how to reach consumers who are ready, willing and able to spend their holiday dollars. According to the Newspaper Association of America, the answer to that...