What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Is Augmented Reality Advertising’s Next Big Thing?

By Kyle Stowe on Mon, Jul 22, 2013 @ 12:05 PM in digital advertising, print advertising, augmented reality

Newspapers and magazines were among the first advertising platforms available for product and service promotion. As time marched on, radio, television and the Internet each played their part in re-inventing the advertising wheel and revolutionizing...

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5 Awesome Things you Need to Know About Layar Creator

By Molly Carnicom on Thu, Jun 07, 2012 @ 12:00 PM in integrated marketing plan, augmented reality, qr codes, interactive print media, interactive augmented reality

Print and interactive media – so happy together! I know what you are thinking, ‘really, is this some kind of joke’? Nope. Actually far from it. Print media is the golden ticket to your entire integrated marketing campaign. Jamie Thompson could not...

The Augmented Reality of Smartphone Apps

By Molly Carnicom on Thu, Dec 22, 2011 @ 12:00 PM in augmented reality

Games, Newsstand, Entertainment, Lifestyle, Finance and Weather. What do these all have in common? They are just some of the endless options of Smartphone apps available today. The latest and greatest apps can be a conversation starter in a crowded...