What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Journalists’ Importance to Newspaper Advertising

By Scott Olson on Thu, Nov 28, 2013 @ 11:32 PM in newspaper advertising, Baby Boomers, print advertising, newspaper publishers

Much has been written and discussed lately about the fate of journalists, the blending of unique content and advertising, and what the future holds for newspapers and publishers. I don’t have a crystal ball and I can’t say for sure what the next...

50 is the New 30: Why Your Bullseye should be on the Boomers

By Molly Carnicom on Thu, Sep 06, 2012 @ 12:00 PM in Baby Boomers, Boomers, target audience

Constantly targeting the ever so popular 18 to 49 age group with your advertisements? Ever thought about those with a little more experience? Never! Oh, but you should.  People within the 18 to 49 age group eventually grow out of it, right? So...