What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Design Mobile Banner Ads that Get the Click

By Jenna Bruce on Tue, May 19, 2015 @ 10:32 AM in banner ads

If you just realized you can no longer forego a mobile marketing strategy and are eager to jump into the mobile pool with both feet, you need to first understand designing ads for mobile is much different than it is for PCs. Mobile banner ads need...

Are Banner Ads Worth Your Advertising Dollar?

By Hannah Hill on Tue, Jul 09, 2013 @ 12:22 PM in digital advertising, local digital advertising, banner advertising, banner ads

According to Solve Media, you are more likely to get into MIT, summit Mount Everest or give birth to twins than click a banner ad. I would click a banner ad before birthing twins, if given the choice, but that’s just me. You are also more likely to ...

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