What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways Data Can Improve Your Marketing Campaigns

By Jenna Bruce on Mon, Feb 17, 2020 @ 11:47 AM in ROI, analytics, data research, big data

If I say the words “predictive analytics,” what do you think of? If you’re like a lot of people, you flashback to high school trigonometry class where you fell deeper and deeper into a mental fog with each word the teacher uttered.

While the topic...

Is Your Small Business Leveraging BIG Data?

By Jenna Bruce on Mon, Dec 16, 2019 @ 10:00 AM in media buyer, data research, anayltics, big data

The famous saying is, “Big things come in small packages.”  While that can be true, sometimes big things come in BIG packages, as in the case with BIG data.

What exactly is big data? According to Investopedia: “Big data refers to the large, diverse...

5 Valuable Marketing Lessons from Ferris Bueller

By Jenna Bruce on Mon, Sep 03, 2018 @ 10:00 AM in personalization, analytics, customer engagement, lead nuturing, big data

It’s that time of year again. The leaves are starting to turn, the air is filled with cooler breezes, and kids everywhere are driving their parents nuts as they shop for 5-subject notebooks and the latest fall fashion trends.

It’s back to school...

Data-Driven Marketing – Is it Just Hype?

By Jenna Bruce on Mon, Jul 02, 2018 @ 10:00 AM in personalization, data research, anayltics, big data

As a business owner, you’re constantly looking for ways to create scalable, repeatable marketing processes and to ensure each campaign is relevant to your target audience. Leveraging the mounds of data at your disposal will help you achieve these...

The Benefits of Data-Driven Marketing

By Jenna Bruce on Mon, May 14, 2018 @ 10:00 AM in ROI, personalization, data research, anayltics, big data

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

How to Map Your Customer’s Journey

By Jenna Bruce on Mon, May 07, 2018 @ 10:00 AM in customer engagement, data research, anayltics, big data

Last week we talked about why it was important to map your customer’s journey. Journey maps allow business leaders and marketers to recognize and understand how their customers experience their brand. It’s as close to walking in your customer’s...

How to Use Big Data to Develop a Marketing Plan

By Jenna Bruce on Mon, Apr 16, 2018 @ 10:00 AM in Return on Investment, targeting, KPIs, ROI, data research, anayltics, big data

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...