What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Ways to Leverage the Power of Insert Media This Holiday Season

By Jenna Bruce on Mon, Dec 04, 2017 @ 10:00 AM in FSI, Inserts, black friday, holiday advertising

The weeks between Black Friday and New Year’s Eve traditionally see the biggest consumer spending. But how can advertisers get in front of these spenders and convince them to buy from them?

Through insert media, also known as newspaper inserts or...

Creative Holiday Ads Result in Strong Holiday Shopping Season

By Scott Olson on Thu, Jan 16, 2014 @ 03:11 PM in black friday, digital advertising, holiday advertising

Just before Christmas we put together a list of holiday ads featuring both naughty and nice advertisers to demonstrate the different takes brands and advertisers develop to entice shoppers to spend their hard earned money in their store or on their...

Newspaper Advertising Helps As Black Friday Action Transitions Online

By Scott Olson on Thu, Dec 05, 2013 @ 12:08 PM in black friday, online shopping behavior, newspaper advertising, newspaper ads

Another Black Friday has come and gone and if you’re like me you took the easy way out, much to the chagrin of retailers and advertisers who spent a bundle prepping for the big day. Not to be a total scrooge when it comes to the biggest shopping day...

Capitalize on Black Friday with Social Media

By Scott Olson on Wed, Nov 27, 2013 @ 11:24 AM in black friday, social marketing, social media, social media engagement, social media advertising

Any American business knows the value of drawing customers to their doors (or e-doors) on Black Friday and Cyber Monday. Last year, the National Retail Federation reported that Black Friday recorded nearly $60 billion in sales, with the average...

Newspaper’s Integral Role in Black Friday Advertising

By Scott Olson on Thu, Nov 21, 2013 @ 09:14 AM in black friday, newspaper readership, newspaper advertising, newspaper inserts, newspaper ads

For the last two weeks we’ve been telling you about the importance of newspaper advertising and why marketers need to be including print publications in their mix. We started by focusing on newspaper publications’ readership and how people engage...

Why Your Ads Better Be in the Newspaper for Black Friday - Part 2

By Scott Olson on Thu, Nov 14, 2013 @ 11:19 AM in black friday, newspaper readership, Nielsen, newspaper advertising, newspaper inserts, newspaper buying services

In case missed it, last week we kicked off this mini-series on why your ads need to be in the newspaper before Black Friday. We started off by talking about the first two reasons: people read the newspaper and are engaged with it. Now let’s wrap...

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Why Your Ads Better Be in the Newspaper for Black Friday

By Scott Olson on Thu, Nov 07, 2013 @ 12:16 PM in newspaper advertising, newspaper readership, black friday, Nielsen, newspaper inserts, newspaper buying services

Chances are you’ve already developed your entire holiday advertising program, including your plans for Black Friday and Cyber Monday. Let me get right to the point and then you can continue reading to determine exactly why newspaper should be part...

Increase in Black Friday Sales offering false hope to retailers?

By Amy Xiong on Thu, Dec 08, 2011 @ 08:38 AM in black friday, holiday shopping

This year’s Black Friday sales increased by 6.6%, and consumers spent $11.4 billion. It hasn’t been this high since 2006 with an 8.3% increase. Many stores such as: Gap, Inc., Wal-Mart Stores Inc., Toys “R” US Inc. and more opened their doors...

Black Friday and Holiday Advertising

By Amy Xiong on Tue, Oct 18, 2011 @ 06:54 AM in black friday, holiday advertising

Black Friday is November 25 and seems far away, but advertisers and retailers have been planning it for a while now. It is expected that retailers will offer their Black Friday deals as early as October 28. Also, it is anticipated that some Black...