What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Should You Conduct a Brand Audit?

By Jenna Bruce on Mon, Oct 22, 2018 @ 10:00 AM in brand recognition, branding, data research

At some point in the life of a company, the brand may have gotten off track. This can happen for a variety of reasons, including poor market research, bad consumer reviews and overall mismanagement of reputation by the marketing/PR team.

Brand...

How to Leverage the “Frequency of Three” Principle in Radio Advertising

By Jenna Bruce on Mon, Nov 13, 2017 @ 10:27 AM in local radio advertising, media schedule, frequency, branding, brand recognition

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...

2