What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

New to Media Buying? Here’s How to Negotiate with Vendors

By Jenna Bruce on Mon, Mar 18, 2019 @ 10:00 AM in media buying, media buyer, media planning, brand recognition

As media buyers, we have learned a trick or two over the years about getting the best media deals possible for our clients. And, while it will always be easier for professional media buyers to get these deals (after all, we’ve spent years nurturing...

Print Marketing Can Improve Your Brand’s Perception

By Jenna Bruce on Mon, Mar 11, 2019 @ 10:15 AM in building your brand, print marketing, branding, ROI, brand recognition

Political consultant Lee Atwater once said, “Perception is reality.” Many of today’s brands have realized just how true that statement is. The divide between what your brand is and what consumers believe your brand to be can often be wide. This is...

Is Your Ad Frequency Effective?

By Jenna Bruce on Mon, Feb 18, 2019 @ 10:00 AM in frequency of newspapers ads, conversion rate, frequency, brand recognition, data research

Do you recognize the following catchphrases?

“Just Do It.”

“Good to the last drop.”

“Melts in your mouth, not in your hands.”

“15 minutes could save 15% or more on car insurance.”

Can you name the brand that goes with each? If so, it’s probably...

Should You Conduct a Brand Audit?

By Jenna Bruce on Mon, Oct 22, 2018 @ 10:00 AM in branding, brand recognition, data research

At some point in the life of a company, the brand may have gotten off track. This can happen for a variety of reasons, including poor market research, bad consumer reviews and overall mismanagement of reputation by the marketing/PR team.

Brand...

How to Leverage the “Frequency of Three” Principle in Radio Advertising

By Jenna Bruce on Mon, Nov 13, 2017 @ 10:27 AM in local radio advertising, branding, media schedule, frequency, brand recognition

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...

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