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A brew of marketing and advertising news for your insatiable knowledge palette

How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in partnership, print ads, print advertising, marketing goals, competing clients, results, local marketing

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

Client Competition: Why Accepting it can Lead to Success

By Molly Carnicom on Thu, Jul 12, 2012 @ 01:40 PM in competing clients

Can you think of a brand that does not have a competitor? Probably not. No matter how hard you try to create a product that will not have competition chances are it already exists. If you can’t avoid the competition, how do you expect your ad agency...