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Consumer Commitment: the Death of ‘One Night Stand Marketing’

By Molly Carnicom on Thu, Mar 15, 2012 @ 01:15 PM in consumer commitment

Courting. Dating. Escorting. Going out with. Whatever you want to call it, commitment is the common denominator. Though we typically correlate these terms with our personal lives, as marketers we need to make commitment a part of our professional...