What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Patriotic Advertising Campaigns Timed for Eyeballs, not the Calendar

By Scott Olson on Thu, Jul 04, 2013 @ 12:51 PM in digital advertising, television advertising, super bowl advertising, context marketing, advertising campaigns

Today’s the Fourth of July, the day we celebrate America’s Independence. And with that I was expecting to find all sorts of patriotic-themed advertising campaigns as companies try to tie themselves to freedom, life, liberty, the pursuit of...

Applying the Amazon Principles to Online Publishing

By Scott Olson on Thu, Apr 04, 2013 @ 04:48 PM in digital publishing, online publishing, context marketing

We’ve all been there, Amazon.com, and we’re out there searching for the latest thing we need that Amazon sells, which today is pretty much everything. As we’re scrolling down to read the ‘Customer Reviews’ we pass through what others bought and...