What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Target and Facebook Team Up to Take Digital Retailing to New Heights

By Hannah Hill on Tue, May 21, 2013 @ 12:19 PM in social media engagement, coupons, digital marketing, digital retailing

On Wednesday, May 8, Target announced its new money saving tool, Cartwheel, and it already has more than 50,000 users. The retailer designed Cartwheel to bring guests “a whole new spin on saving” with the hopes that it would be a new driver of sales...

How to Use Print and Digital Coupons to Advertise Your Business

By Hannah Hill on Tue, Mar 12, 2013 @ 12:34 PM in coupons, preprints, newspaper inserts, direct response advertising

I start every Sunday morning the same: sifting through the insert section of the newspaper while eating my breakfast. It’s my own personal breakfast of champions. Money saving champions, that is. As a fairly recent college graduate who is currently...

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Purchasing in Person Trumps Online: Why ‘Adding to Your Cart’ Wastes Your Time and Money

By Molly Carnicom on Thu, Aug 30, 2012 @ 12:00 PM in online shopping behavior, in-store buying behavior, coupons, sunday paper coupons

Select a size. Select a color. Select a quantity. Add to cart. Check out. Complete billing information. Boom, done in less than 20 minutes. Think you are saving time and money by shopping online? A majority of consumers would answer ‘most...