What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways Retailers Can Leverage In-Store Mobile Engagement This Holiday Season

By Jenna Bruce on Mon, Dec 11, 2017 @ 10:00 AM in online engagement, mobile marketing, digital ads, digital advertising, Amazon

There’s no denying that in the past decade, consumers have migrated to the internet for their holiday shopping. And can you blame them? There’s something compelling about avoiding traffic, long lines, and possibly cold temps in lieu of surfin’ the...

How Small Local Businesses Can Leverage Digital Marketing to Get Ahead

By Jenna Bruce on Mon, Aug 28, 2017 @ 09:00 AM in digital advertising, digital ads, email marketing, social media

You’ve no doubt heard the story about David and Goliath. Goliath, a giant of a man, a trained warrior in fact, was set to fight a small, young boy. It should have been no match, as the only weapons David had was a small stone and sling. Well, if you...

What Print and Digital Ads Have in Common

By Jenna Bruce on Tue, Aug 12, 2014 @ 10:54 AM in digital ads, print ads

Back when I used to work out as often as I should (note to self, stop using your kettlebell as a doorstop), I would go to the gym with my friend, Jill. When we’d get there, she would immediately hit the weight machines while I’d hop on an...

5 Myths about Digital Advertising

By Hannah Hill on Mon, Jan 13, 2014 @ 11:02 AM in digital advertising, digital ads

The following is a guest post by Jenna Bruce.The IAB released a report last year showing that online ad revenues increased 22% in 2011 reaching $31 billion, a record-breaking figure. Mobile ads also saw the fastest growth with a 149% increase to...