What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

7 Ways to Measure the Success of Your Digital Ad Campaigns

By Jenna Bruce on Tue, Mar 10, 2015 @ 08:57 AM in digital advertising campaign

When we ask our prospects to tell us the number one thing that frustrates them about their digital ad campaigns, they usually say how unpredictable their return on investment is. They never know if their campaigns are going to be successes or duds...

Raise Your Hand if You’ve Heard of Digital Media

By Scott Olson on Fri, Aug 23, 2013 @ 01:29 PM in digital advertising, digital marketing, digital advertising campaign, digital publishing, TV advertising, TV commercials

Yep, every hand in the room, just what I thought. It’s no secret that digital media has experienced exponential growth since Al Gore invented the Internet. And by now each and every marketer throughout the land, the entire land, has heard of and is...

Attention Digital Advertisers: It’s Time for Spring Cleaning

By Hannah Hill on Tue, Mar 19, 2013 @ 01:36 PM in advertising techniques, integrate print and digital, digital advertising, digital advertising campaign

The weather is getting warmer, the birds are singing louder and there’s simply a spring in everyone’s step (pun intended). Tomorrow, March 20, officially marks the first day of spring. That means it’s time to come out of hibernation, stretch your...