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A brew of marketing and advertising news for your insatiable knowledge palette

4 Reasons to Try Direct Mail and 4 Ways to Get Started

By Jenna Bruce on Mon, Jul 15, 2019 @ 10:00 AM in direct marketing, media planning, direct mail, data research

Consumers are become entirely overwhelmed with digital information and sales pitches coming at them in their email inbox, on their social media feeds, and just about everyplace else online. That’s why more of our clients have tried and found success...

3 Ways to Create Revenue-Generating Direct Mail Campaigns

By Jenna Bruce on Thu, May 04, 2017 @ 11:58 AM in advertising, benefits of print, direct marketing, direct mail

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...

Your Shortcut to Direct Marketing Success

By Jenna Bruce on Tue, Jul 05, 2016 @ 01:36 PM in direct marketing

Direct mail marketing continues to be one of the most effective ways to influence buyer decision making. Think about it: with so many consumers overloaded with digital information and prospecting, a direct mail campaign is able to stand out from the...

How You Can Optimize Your Email Marketing

By Amy Xiong on Mon, Aug 29, 2011 @ 05:11 AM in electronic mail, optimize email marketing, direct marketing

Email marketing consists of direct marketing through electronic mail. It is most often used as a means of communicating commercial messages to a company’s database. The messages are action driven with the goal of getting recipients to engage with...