What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Ways to Create Revenue-Generating Direct Mail Campaigns

By Jenna Bruce on Thu, May 04, 2017 @ 11:58 AM in advertising, direct mail, direct marketing, benefits of print

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...

Your Shortcut to Direct Marketing Success

By Jenna Bruce on Tue, Jul 05, 2016 @ 01:36 PM in direct marketing

Direct mail marketing continues to be one of the most effective ways to influence buyer decision making. Think about it: with so many consumers overloaded with digital information and prospecting, a direct mail campaign is able to stand out from the...

How You Can Optimize Your Email Marketing

By Amy Xiong on Mon, Aug 29, 2011 @ 05:11 AM in optimize email marketing, direct marketing, electronic mail

Email marketing consists of direct marketing through electronic mail. It is most often used as a means of communicating commercial messages to a company’s database.  The messages are action driven with the goal of getting recipients to engage with...