What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Golden Rules of Direct Response Marketing You Might be Breaking

By Jenna Bruce on Mon, Aug 06, 2018 @ 11:29 AM in direct response, anayltics, call-to-action

We’re big fans of direct response marketing because we see it work for our clients over and over again. Direct response marketing is highly-trackable, offering quantitative data and actionable insights. Direct response is also incredibly affordable,...

6 Dos and Don’ts of Direct Response Marketing

By Jenna Bruce on Tue, Mar 22, 2016 @ 10:57 AM in direct response

Direct response marketing is one of the most powerful advertising strategies because campaigns are carefully designed to elicit an immediate and specific response from consumers. Because of this immediacy, businesses know quickly whether their...

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How to Track Your Direct Response Ads

By Hannah Hill on Wed, Dec 11, 2013 @ 12:22 AM in direct response advertising, direct response

The following is a guest post by Jenna Bruce.

Ask any business owner how his advertising campaigns are doing and he’ll most likely tell you that 50% of them are bringing in new customers and 50% of them aren’t. Now if he could just figure out which...

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Local Marketing with Face-to-Face Interaction: How Avon Stays Relevant

By Scott Olson on Thu, Jan 24, 2013 @ 11:56 AM in local marketing, digital marketing, direct response

Remember 1964 when women got together on Saturday mornings for brunch and were pitched the latest in kitchen devices: Tupperware? Me neither. I wasn’t around then but have seen the photos and the event reenacted on The Wonder Years. The thing is,...

MyPillow® Combines Print and Digital Media to Maximize Budgets

By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...

The One Online Spending Trend You Need to Pay Attention to

By Scott Olson on Thu, Aug 02, 2012 @ 02:33 PM in advertising, online advertising, direct response

It’s been well documented that since the beginning of the Internet, marketers and advertisers have used the platform for direct response advertising. The thought here is ‘People are online. They have their credit cards. If I can get them to...